[Remote] Marketing Strategist at OneLocal

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Marketing Technology, Small and Medium Business (SMB)Industries

Requirements

Candidates should possess at least 2 years of experience in a customer-facing marketing role, preferably within SaaS, a marketing agency, or a tech startup. They should have expertise in SEO, including keyword research, technical SEO, content marketing, listings management, and Google Business Profile optimization, along with strong knowledge of digital marketing strategies, including content marketing, inbound strategies, and paid advertising (Google & Facebook). Experience with website platforms such as Duda, WordPress, or Shopify, and CRM systems like Salesforce is also required.

Responsibilities

The Marketing Strategist will consult and advise clients on their marketing needs, set expectations and communicate value regarding marketing strategies and ROI, develop and optimize marketing campaigns aligned with client goals and branding, analyze and report on campaign performance using tools like GA4 and Google Search Console, collaborate with Account Managers and the Agency team to enhance client marketing strategies, and drive growth by identifying expansion opportunities to maximize client value and contribute to OneLocal’s success.

Skills

SaaS

Marketing Strategy

Client Consulting

Campaign Development

Campaign Optimization

GA4

Google Search Console

SEO

Keyword Research

Technical SEO

Content Marketing

Listings Management

Google Business Profile Optimization

Inbound Marketing

Paid Advertising

Google Ads

Facebook Ads

Duda

WordPress

Shopify

Salesforce

Client Management

Project Management

OneLocal

Digital marketing platform for local businesses

About OneLocal

OneLocal provides a digital marketing platform specifically designed for local businesses, such as electricians and dental clinics, to enhance their online visibility and improve customer interactions. The platform integrates various tools and services into a single interface, allowing businesses to manage their online reputation, automate customer responses, and optimize advertising campaigns. OneLocal uses data-driven strategies to ensure clients get a good return on their marketing investments. The company operates on a subscription model, offering additional support and consulting services for further growth. What sets OneLocal apart is its focus on understanding the needs of local business owners and delivering effective results throughout the customer journey, all while utilizing top-notch tools and Google-certified experts.

Toronto, CanadaHeadquarters

2017Year Founded

$272.4KTotal Funding

SEEDCompany Stage

Consulting, Consumer SoftwareIndustries

51-200Employees

Benefits

Medical, dental, & vision insurance

Flexible working hours

Continuous skill advancement

Fully stocked kitchen

Team events

Vacation time

Dog friendly office

Risks

Competition from cheaper AI-driven platforms may threaten OneLocal's market share.

Privacy regulations could increase operational costs for OneLocal.

In-sourcing of marketing efforts by businesses may reduce demand for OneLocal's services.

Differentiation

OneLocal combines marketing tools with in-house experts for comprehensive solutions.

The platform offers a user-friendly interface for managing online reputation and advertising.

OneLocal employs Google-certified experts to deliver cost-effective digital marketing results.

Upsides

Growing demand for local SEO services boosts OneLocal's market potential.

AI-driven engagement tools enhance customer satisfaction, aligning with OneLocal's offerings.

Subscription-based models are increasingly adopted by SMBs, supporting OneLocal's revenue model.

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