Senior Sales Marketing Manager

Berlin, Berlin, Germany

Apply with AI Apply

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial Services, Recruitment, Human ResourcesIndustries

Requirements

Candidates should have 6+ years of experience in sales marketing, B2B product marketing, or enablement roles, preferably within fintech, SaaS, or CRM-heavy industries. A deep understanding of the B2B sales cycle, buyer personas, and lead qualification is essential, along with proficiency in CRM and marketing automation platforms like Salesforce or HubSpot. Exceptional content creation and storytelling skills are required, as is the ability to interpret performance metrics and collaborate effectively across cross-functional teams. Fluency in English is necessary, with additional European languages being a plus. Experience managing teams or agencies is also beneficial.

Responsibilities

The Senior Sales Marketing Manager will develop and maintain sales assets such as pitch decks and battlecards to empower the sales team. They will create training programs to upskill sales teams on product updates and customer personas. Responsibilities include optimizing the sales funnel by enhancing lead generation, qualification, and conversion strategies, and improving MQL-to-SQL and SQL-to-win rates. The role involves designing Account-Based Marketing initiatives with tailored content for key segments and ensuring consistent, compelling value messaging across all customer touchpoints. Additionally, they will create sales-focused collateral for events and webinars to maximize lead conversion, act as the voice of the commercial team within marketing to gather feedback, and partner with internal teams and agencies to execute go-to-market strategies.

Skills

Sales Enablement

Content Development

Campaign Management

ABM

Lead Generation

Funnel Optimization

Messaging

Sales Training

Fintech

SME Marketing

Uplift

Provides travel financing through installment loans

About Uplift

Uplift provides travel financing solutions that allow customers to book their travel experiences now and pay for them over time. This service is designed for travelers who want to manage their expenses by spreading the cost of their trips across several months. Uplift serves individual travelers, families, and travel agencies, integrating its financing options directly into the booking process for a seamless experience. Customers can choose from various payment plans when booking through partner travel providers. Uplift's business model focuses on offering installment loans for travel expenses, generating revenue through interest charges and origination fees. By offering competitive interest rates and flexible payment options, Uplift aims to make travel more accessible and affordable for a wider audience.

Menlo Park, CaliforniaHeadquarters

2014Year Founded

$143.5MTotal Funding

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees