Senior Sales Marketing Manager

Location Type: Remote Employment Type: Full-time

Position Overview

Uplift is seeking a dynamic Senior Sales Marketing Manager for a fast-growing European fintech client that is transforming financial services for SMEs. This role is crucial in bridging the gap between marketing and sales, empowering commercial teams with impactful content, high-conversion campaigns, and strategic programs to drive revenue across Europe. Reporting to the CMO and collaborating closely with the CRO, you will translate product value into compelling sales narratives that accelerate deal velocity and position the client as the leading financial partner for SMEs.

Key Responsibilities

• Sales Enablement: Develop and maintain an arsenal of sales assets, including pitch decks, battlecards, and case studies, to equip the Sales team.
• Training & Enablement: Craft training programs and workshops for onboarding and upskilling Sales teams on product updates, features, and customer personas.
• Funnel Optimization: Collaborate with Growth, Lifecycle, and Sales Ops teams to enhance lead generation, qualification, and conversion strategies, aiming to improve MQL-to-SQL and SQL-to-win rates.
• ABM & Segmented Campaigns: Design Account-Based Marketing initiatives targeting key industries, regions, or customer segments with tailored content and strategies.
• Messaging Consistency: Ensure a unified and compelling value message across all customer touchpoints, working closely with Product Marketing, Brand, and Comms teams.
• Event & Webinar Support: Create sales-focused collateral for pre-, during-, and post-event campaigns to maximize lead conversion.
• Feedback Loops & Insights: Act as the voice of the commercial team within Marketing, gathering feedback on objections, positioning, and buyer behavior to optimize campaigns.
• Cross-Functional Collaboration: Partner with internal teams and agencies (UA, Design, Lifecycle) to execute go-to-market strategies and elevate lead quality.

Requirements

• Experience: 6+ years in sales marketing, B2B product marketing, or enablement roles, preferably in fintech, SaaS, or CRM-heavy industries.
• Sales Fluency: In-depth understanding of the B2B sales cycle, buyer personas, and lead qualification.
• Tool Proficiency: Experience with Salesforce, HubSpot, or similar CRM/marketing automation platforms.
• Strategic Messaging: Exceptional content creation and storytelling skills that support both early- and late-stage deals.
• Data-Driven: Ability to interpret performance metrics and translate them into actionable sales tools.
• Collaboration & Communication: Strong coordination and alignment skills across cross-functional teams.
• Languages: Fluent in English. Proficiency in additional European languages such as German, French, Italian, or Spanish is a plus.
• Management: Experience managing teams or agencies is a plus.

Company Information

About Uplift: Uplift is a dynamic agency specializing in global talent search, covering EMEA, LATAM, USA, and APAC. With successful placements in 52 countries, we combine speed and cutting-edge technology to source top executive and mid-senior talent across various functions. Our innovative approach integrates global networks, AI, and advanced recruitment tools. Beyond recruitment, we engage with our audience through our podcast, newsletter, and webinars, ensuring we stay at the forefront of talent acquisition and global HR trends.

About Our Client: Our client is a fast-growing European fintech transforming financial services for small and medium-sized enterprises (SMEs).

Additional Details

• Published: 2025-07-29
• Workplace: Remote