[Remote] Senior Director, GTM Strategy at Jasper

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

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Requirements

12+ years of experience in GTM strategy, high-growth SaaS/AI businesses
At least 5+ years in a leadership/Director or Senior Director capacity
Proven track record of designing and executing GTM strategies that drove substantial revenue growth and market expansion
Deep understanding of SaaS business models, buyer personas (marketing tech, enterprise subscription SaaS), segmentation, go-to-market motions (direct, partner/channel)
Strong strategic thinker who is data-driven, comfortable with ambiguity, and can build clear strategic frameworks that translate into tactical plans
Excellent communication skills, including experience presenting to executive teams and influencing cross-functional stakeholders (Product, Marketing, Sales, Finance)
High-degree of business acumen, analytical rigor (market sizing, TAM modeling, competitive landscape) and commercial mindset
Comfortable working in a fast-moving, high-growth environment, willing to roll up sleeves and drive change

Responsibilities

Define and own Jasper’s GTM strategy: segmentation, target markets (mid-market, enterprise, industry verticals), value propositions, go-to-market plays, and motions (direct, partner, channel)
Lead development of ideal customer profiles (ICP), buyer personas, competitive analysis and positioning to inform GTM priorities across the funnel
Partner with Product and Marketing to refine product-market fit, packaging, pricing strategy (in collaboration with GTM Operations) and messaging that resonates with target buyers
Build and lead the strategic road-map for market expansion: new verticals, enterprise vs. SMB/mid-market transitions, global expansion plans
Collaborate with Sales leadership to define coverage models, quota/metric alignment, partner ecosystem and partner motion strategy
Drive scenario planning, market sizing, TAM/SAM/target modeling to inform resource allocation and strategic decision-making
Provide executive-level insights and recommendations to the GTM leadership and the executive team: key trends, growth levers, risk mitigation
Monitor, iterate and refine GTM strategy over time adjusting to market dynamics, competitive changes and internal learnings

Skills

Jasper

AI tool for efficient content creation

About Jasper

Jasper.ai provides an AI-powered tool designed to assist in content creation, specifically for producing high-quality blogs quickly and cost-effectively. This tool helps marketers, especially in the B2B SaaS sector, to generate effective campaigns by streamlining the writing process. Jasper.ai's service operates on a business model that enhances productivity for clients who need a large volume of content, such as marketing agencies and e-commerce businesses. A key differentiator for Jasper.ai is its commitment to ethical practices; it ensures that its AI models are not trained on client data, maintaining user privacy and confidentiality. Additionally, the company does not retain ownership of the content generated through its tool, and all data is stored securely in U.S.-based data centers. The goal of Jasper.ai is to provide a reliable and efficient content creation solution while upholding high standards of data security.

Austin, TexasHeadquarters

2020Year Founded

$121.6MTotal Funding

SERIES_ACompany Stage

Enterprise Software, AI & Machine LearningIndustries

501-1,000Employees

Benefits

Competitive salary

Unlimited vacation policy

401(k) matching

Health, dental, & vision benefits

Happy hour & fun events

Paid holiday & sick days

Risks

Increased competition from OpenAI's ChatGPT integration with iPhone may attract Jasper's market.

Integration challenges from Clipdrop acquisition could dilute Jasper's text-focused content creation.

Market saturation in generative AI could challenge Jasper's unique value proposition.

Differentiation

Jasper offers a unique AI knowledge layer for marketing with Brand IQ and Marketing IQ.

The company ensures data security by not training AI models on client data.

Jasper's AI tool enhances productivity by reducing writing costs for high-quality content.

Upsides

Jasper's acquisition of Clipdrop expands its services to include image creation and editing.

The AI Image Suite targets B2C marketers, improving workflows and campaign launches at scale.

Generative AI's growing demand offers Jasper opportunities for personalized marketing campaigns.

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