Chartbeat

Senior Marketing Content Writer

Remote

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Media, Biotechnology, Publishing, Marketing TechnologyIndustries

Requirements

Candidates should have deep expertise in B2B content marketing, a passion for storytelling, and a results-driven mindset. Experience in developing high-quality content assets across various formats, including social media posts, emails, newsletters, blog posts, whitepapers, reports, case studies, webpages, ads, and event/presentation decks is required. Familiarity with analyzing content performance metrics and providing data-driven insights is also necessary. Experience providing guidance and feedback to junior writers is preferred.

Responsibilities

The Senior Marketing Content Writer will play an integral part in the development and execution of high-impact content strategies that fuel brand growth, elevate thought leadership, and drive demand generation. They will collaborate with the Content team to plan and implement content strategies, develop high-quality content assets, and ensure all content aligns with the brand's voice and messaging. Responsibilities include analyzing content performance metrics to optimize strategies, creating versatile content across multiple platforms, and leveraging storytelling skills to highlight the impact of analytics tools. The role also involves collaborating with cross-functional teams, including Design, Product, Sales, and Customer Success.

Skills

Content Creation
Writing
Marketing
Audience Engagement
Data Analysis
Content Strategy
SEO
Social Media
Editing
Proofreading

Chartbeat

Real-time analytics for digital publishers

About Chartbeat

Chartbeat provides real-time analytics specifically designed for digital publishers, including news organizations and magazines. Its platform allows clients to access data on how readers engage with their content, such as page views, scroll depth, and time spent on articles. This information helps publishers understand their audience better and make informed decisions to enhance reader engagement and loyalty. Unlike many competitors, Chartbeat focuses solely on the media and publishing sector, tailoring its services to meet the unique needs of content-driven websites. The company's goal is to empower publishers to optimize their content strategies and grow their audience through actionable insights.

New York City, New YorkHeadquarters
2009Year Founded
$38MTotal Funding
LATE_VCCompany Stage
Data & Analytics, Consumer SoftwareIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Parental Leave
Phone/Internet Stipend
Wellness Program
Flexible Work Hours
Unlimited Paid Time Off
Paid Holidays

Risks

Emerging analytics platforms offer similar insights at lower costs, threatening market share.
Cuadrilla Capital acquisition may disrupt client relationships and strategic focus.
Evolving privacy regulations could limit data collection, impacting Chartbeat's services.

Differentiation

Chartbeat offers real-time analytics tailored for digital publishers' unique needs.
The platform provides minute-by-minute insights on visitor engagement and site performance.
Chartbeat's subscription model allows scalable access to premium analytics features.

Upsides

AI-driven content personalization trends enhance Chartbeat's tailored insights offerings.
5G expansion boosts mobile content consumption, increasing data for Chartbeat's analytics.
First-party data reliance due to privacy regulations benefits Chartbeat's audience insights.

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