[Remote] CRM Marketing Manager at Color

United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, BiotechnologyIndustries

Requirements

3–5+ years of CRM or lifecycle marketing experience
Deep hands-on CRM expertise (segmentation, journeys, Liquid logic, Canvas setup, and integrations)
Solid understanding of email deliverability, data privacy, and compliance frameworks (GDPR, CCPA, CAN-SPAM, for example)
Strong analytical mindset; ability to extract insights from data and convert them into actionable marketing optimizations
Experience building and managing multi-channel campaigns (email, SMS, in-product)
Comfortable working with data teams on event structures, user properties, and CRM integrations
Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously
Collaborative, creative marketer who partners well with cross-functional teams and translates business goals into customer engagement strategies
Working knowledge of HTML for email and/or basic SQL is a plus

Responsibilities

Own and manage Braze: Build campaigns and user journeys in Braze, implement dynamic segmentation and personalization
Ensure deliverability and compliance: Monitor sender reputation, ensure compliance regulations are met, and maintain high deliverability across channels
Collaborate cross-functionally: Partner with Product, Customer Success, and Analytics to ensure campaigns are aligned with user journeys and supported by accurate data flows
Use data to drive action: Build reporting dashboards, analyze campaign performance, and translate insights into clear recommendations to improve engagement and conversion
Develop lifecycle strategy: Design nudge-based, behavioral, and trigger-driven campaigns that move users through key engagement milestones
Support operations and scalability: Document processes, ensure consistent tracking and attribution, and contribute to system-level improvements in CRM infrastructure

Skills

Key technologies and capabilities for this role

CRM MarketingBrazeMarketing AutomationData-Driven PersonalizationCustomer EngagementLifecycle CampaignsSegmentationDeliverabilityCompliance

Questions & Answers

Common questions about this position

What experience is required for the CRM Marketing Manager role?

Candidates should have 3–5+ years of CRM or lifecycle marketing experience with deep hands-on expertise in segmentation, journeys, Liquid logic, Canvas setup, and integrations.

What is the salary range for this position?

This information is not specified in the job description.

Is this a remote position, or is there a location requirement?

This information is not specified in the job description.

What does Color encourage in its application process?

Color encourages applicants who are not 100% qualified but are up for the challenge to apply anyway.

What key responsibilities involve Braze in this role?

You will own and manage Braze by building campaigns and user journeys, implementing dynamic segmentation and personalization.

Color

Provides genetic testing and health screenings

About Color

Color provides genetic testing and health screening services aimed at making healthcare more accessible and affordable. The company offers a variety of tests, including those for COVID-19, which help individuals learn about their genetic risks for different health conditions. These tests can be purchased directly by consumers or through healthcare providers, and Color also collaborates with employers to create personalized health programs for their workforce. What sets Color apart from its competitors is its focus on preventive healthcare and the integration of genetic counseling services, which assist individuals in understanding their results and making informed health choices. The goal of Color is to enhance overall health and wellness by empowering people with genetic insights and improving workplace health through tailored programs.

Burlingame, CaliforniaHeadquarters

2014Year Founded

$441.6MTotal Funding

SERIES_ECompany Stage

HealthcareIndustries

501-1,000Employees

Benefits

Competitive salary

Comprehensive medical, dental, vision, life, and disability benefits. Including employer HSA contributions.

401(k) match

Monthly lunch, phone, and wifi stipend for remote employees

Generous vacation policy, paid holidays and company-wide recharge days

Monthly stipend to spend on your well being

Equal paid parental leave for birthing and non-birthing parents

Four complementary clinical-grade genetic testing kits for you and your family

Risks

AI solutions may face data privacy and security challenges.

Over-dependence on AI could lead to misdiagnosis if systems fail.

Regulatory scrutiny on AI applications in healthcare may increase.

Differentiation

Color integrates AI for personalized cancer screening, enhancing early detection and treatment.

Partnership with American Cancer Society expands access to underserved communities.

Focus on comprehensive cancer care from screening to management sets Color apart.

Upsides

AI-driven screening reduces time for doctors to analyze patient records, improving outcomes.

Partnership with OpenAI enhances service offerings and market position.

Free at-home screenings align with mission of equitable healthcare access, expanding reach.

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