[Remote] Manager, Content Marketing at Workwave

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SoftwareIndustries

Requirements

Bachelor's degree in Marketing, Communications, Journalism, or a related field
5-7 years of experience in content strategy, digital marketing, or a related field
Proven track record of developing and executing successful content strategies
Experience working for b2b SaaS companies is preferred
Experience with field service is preferred
Deep understanding of the full content lifecycle, from ideation to distribution and analysis
Experience with content marketing platforms, specifically those powered by AI
Exceptional writing, editing, and verbal communication skills
Proven leadership skills and experience in mentoring a team
Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously

Responsibilities

Develop and own the end-to-end content strategy, from ideation and planning to distribution and measurement
Align the content strategy with overall brand, marketing, and business objectives
Map out the customer journey and define the content needed at each stage (awareness, consideration, decision, and retention)
Manage a comprehensive content calendar across all platforms, including blogs, ebooks, video, and whitepapers
Manage AI tools and integrate AI tools into the content development process
Oversee the content creation process, either directly or by guiding a team of writers, designers, and subject matter experts
Ensure all content is high-quality, on-brand, and optimized for search engines (SEO) and user experience
Define and track key performance indicators (KPIs) for content, such as traffic, engagement, lead generation, and conversions
Use data analytics to measure content effectiveness and make data-driven decisions to optimize the strategy
Research and write original copy and/or edit copy for a wide range of marketing materials including website copy, blog posts, case studies, eBooks, email campaigns, landing pages, whitepapers, and sell sheets
Lead content initiatives
Mentor junior team members
Ensure all content aligns with brand messaging, drives customer engagement, and supports marketing and sales goals

Skills

Key technologies and capabilities for this role

Content StrategySEOContent MarketingData AnalyticsB2B MarketingTeam LeadershipContent Calendar ManagementCopywritingWhitepapersEbooksVideo ProductionAI Tools

Questions & Answers

Common questions about this position

What experience is required for the Manager, Content Marketing role?

Candidates need 5-7 years of experience in content strategy, digital marketing, or a related field, with a proven track record of developing and executing successful content strategies. Experience working for B2B SaaS companies and in field service is preferred.

What key skills are needed for this position?

Required skills include a deep understanding of the full content lifecycle, experience with AI-powered content marketing platforms, exceptional writing, editing, and verbal communication skills, proven leadership and mentoring experience, and excellent project management and organizational skills.

What education is required for this role?

A Bachelor's degree in Marketing, Communications, Journalism, or a related field is required.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Workwave

Software solutions for field service management

About Workwave

WorkWave specializes in software solutions for field service management, catering to businesses that provide services at customer locations, such as pest control, lawn care, and HVAC. Its suite of products includes tools for scheduling, dispatching, customer relationship management (CRM), billing, and mobile workforce management, all designed to automate processes and enhance operational efficiency. WorkWave operates on a subscription model, allowing clients to customize their software access based on their needs and scale as their business grows. Additionally, the company offers specialized services for private equity investors, providing support and resources to optimize investments in the field service sector. WorkWave's goal is to continuously improve its offerings and ensure clients have access to the latest technologies while fostering a remote-first work environment for its employees.

Holmdel Township, New JerseyHeadquarters

1984Year Founded

$8.1MTotal Funding

SEEDCompany Stage

Enterprise Software, Financial ServicesIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Mental Health Support

Tuition Reimbursement

Paid Sick Leave

Risks

Increased competition from FieldEdge, Housecall Pro, and ServiceTitan threatens market share.

TEAM Software acquisition may pose integration challenges and distract from core operations.

Economic uncertainty could lead businesses to cut back on software investments.

Differentiation

WorkWave offers AI-driven route optimization, unique in the green industry.

The company provides flexible financing options through partnerships with Wisetack and YouLend.

WorkWave's PestPac platform is modernized and internationally accessible, enhancing global reach.

Upsides

WorkWave's software bookings increased by 34% in Q3 year over year.

The company saw a 66% increase in new customers compared to Q3 2022.

WorkWave's strategic partnerships enhance customer satisfaction and sales potential.

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