Senior Product Marketing Manager | HR products

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Human Resources, Payroll, SaaS, Fintech, Global EmploymentIndustries

Requirements

Candidates should have 7+ years of proven experience in product marketing within the SaaS industry, ideally with a focus on payroll or HR tech. A strong understanding of domestic payroll processes and compliance requirements is a plus. Exceptional skills in positioning, storytelling, and go-to-market execution are required, along with experience working with lifecycle marketing teams. A data-driven mindset, excellent communication, presentation, and project management skills, and experience collaborating with cross-functional teams are also essential.

Responsibilities

The Senior Product Marketing Manager will develop and execute go-to-market strategies for Deel HR products to meet revenue and growth targets, identifying market opportunities and customer segments to drive product adoption. They will craft compelling messaging for HRIS products, emphasizing value in compliance, efficiency, and employee satisfaction, and collaborate with Product and Sales teams to align positioning with customer needs. Responsibilities include designing multi-channel campaigns with Marketing and Growth teams to generate demand and nurture prospects, measuring and optimizing campaign performance, and creating enablement materials for sales teams. The role also involves conducting competitive analysis and customer research, tracking market trends, and advocating for customer needs in product development discussions.

Skills

Product Marketing

HR Products

SaaS

Global Payroll

Compliance

Benefits Management

Performance Management

Equipment Management

AI-powered tools

Market Research

Go-to-Market Strategy

Content Creation

Sales Enablement

Cross-functional Collaboration

Deel

HR platform for managing global workforces

About Deel

Deel provides a platform that helps businesses manage their international workforces more easily. It offers a range of services including payroll processing, compliance monitoring, and immigration support, all integrated into one system. This allows companies to handle various HR functions from a single platform, which is especially useful for those with employees in different countries. Deel stands out from its competitors by combining multiple HR services into one cohesive solution, making it simpler for businesses to operate globally. The goal of Deel is to streamline the management of global teams, ensuring that companies can focus on their core operations while staying compliant with local laws and regulations.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$660.4MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Consulting, Enterprise SoftwareIndustries

5,001-10,000Employees

Benefits

Remote Work Options

Stock Options

Risks

Rapid expansion may lead to integration challenges and cultural misalignment.

Exclusion from Rippling's tender offer could affect Deel's talent acquisition.

Zellis' AI-powered platform may intensify competition in the UK and Ireland.

Differentiation

Deel integrates contracts, payments, and taxes into a single interface.

Deel offers comprehensive HR solutions for managing international workforces.

Deel's platform supports local payroll processing and compliance monitoring.

Upsides

Deel's acquisition of Assemble enhances its HR platform capabilities.

Partnership with dLocal expands Deel's reach to 15 new countries.

Deel's $650 million funding highlights strong market position and growth potential.

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