Marketing Operations Manager
BrightwheelSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
$120,000 – $150,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, Fintech, MarketingIndustries
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience is required for the Senior Marketing Operations Analyst role?
The ideal candidate has at least 3 years of email marketing experience, a solid understanding of martech tools and capabilities, and a passion for data-driven customer engagement.
What tools will I be working with in this role?
You will use Braze and other marketing automation tools for building workflows, configuring customer journeys, and executing campaigns across email, SMS, push notifications, and in-app messaging.
What does the marketing team do at Imprint?
The marketing team drives rapid customer growth through innovative acquisition strategies and 1:1 personalized lifecycle communications, optimizing customer journeys by analyzing trends in shopping behavior, needs, intents, and responses, while collaborating with leaders, cross-functional teams, and merchant partners.
Is the salary or compensation mentioned for this position?
This information is not specified in the job description.
What are the main responsibilities in this role?
You will build and execute marketing automation workflows using Braze, configure customer journeys and segmentation, track performance and provide insights, maintain campaign calendars, assist with email templates, ensure compliance, and work cross-functionally on A/B testing and automation efforts.
Imprint
Designs and manages co-branded credit card programs
About Imprint
Imprint designs and manages co-branded credit card programs for well-known American brands. By partnering with these brands, Imprint creates credit cards that attract modern consumers, aiming to enhance the value of their partners' customer relationships. The company focuses on increasing metrics such as average spending, shopping frequency, and annual sales for cardholders. Imprint's process is notably faster than traditional credit card issuers, allowing them to launch new programs in about three months instead of the typical 18 months. Additionally, Imprint prioritizes customer service, offering a premium experience to cardholders. The goal of Imprint is to provide brands with effective credit card solutions that drive customer loyalty and sales.
New York City, New YorkHeadquarters
2020Year Founded
$197.5MTotal Funding
SERIES_CCompany Stage
Fintech, Financial ServicesIndustries
51-200Employees
Benefits
Competitive compensation and equity packages
Leading configured work computers of your choice
Unlimited vacation policy
Fully covered, high-quality healthcare including fully covered dependent coverage
Additional health coverage includes access to One Medical and option to enroll in an FSA
16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
An understanding that successful remote work requires flexibility and an appreciation for asynchronous work
Access to industry leading technology across all of our business units — stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity
Limited edition Imprint Credit Card (no hard pull) for the first 100 team members only. Get 1.5% cash back on all purchases, plus additional perks
Risks
Increased competition from traditional issuers adopting fintech innovations.
Potential regulatory scrutiny could increase compliance costs for Imprint.
Economic downturns may reduce transaction volumes and Imprint's revenue.
Differentiation
Imprint launches co-branded credit card programs in just three months.
Imprint offers tailored rewards programs for each brand's specific needs.
Imprint provides 'white-glove treatment' customer service to all cardholders.
Upsides
Imprint raised $75M in Series C funding to fuel innovation.
Increased consumer interest in digital wallets boosts demand for Imprint's solutions.
Partnerships with traditional banks expand Imprint's co-branded card opportunities.
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