Senior Marketing Operations Manager
Keeper SecuritySalary not specified
Full Time
Senior (5 to 8 years)
$120,000 – $150,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, Fintech, MarketingIndustries
Requirements
Candidates should have at least 3 years of experience in owned channel marketing, lifecycle marketing, or CRM marketing, with demonstrated experience setting up campaigns in Braze or comparable martech tools. Proficiency in querying data, building segments, and creating customer journey logic using SQL or similar methods is required, along with familiarity with CAN-SPAM regulations and email marketing best practices. Experience with martech migrations or building new martech functionality, strong analytical skills to translate performance data into actionable insights, and excellent attention to detail, project management, and communication abilities are also necessary.
Responsibilities
The Senior Marketing Operations Analyst will build and execute multi-channel marketing campaigns using Braze, ensuring accurate workflow deployment across email, SMS, push notifications, and in-app messaging. This role involves configuring customer journeys, triggers, and segmentation for personalized experiences, tracking and analyzing communication performance to provide insights and recommendations, and maintaining campaign calendars. Responsibilities also include assisting in the creation and refinement of email templates, ensuring compliance with CAN-SPAM regulations, collaborating cross-functionally with Product, Data, and Creative teams, and staying updated on industry trends and martech advancements.
Skills
Marketing Operations
Marketing Automation
Braze
Email Marketing
Campaign Execution
Customer Engagement
Customer Loyalty
Data Analysis
Martech
Imprint
Designs and manages co-branded credit card programs
About Imprint
Imprint designs and manages co-branded credit card programs for well-known American brands. By partnering with these brands, Imprint creates credit cards that attract modern consumers, aiming to enhance the value of their partners' customer relationships. The company focuses on increasing metrics such as average spending, shopping frequency, and annual sales for cardholders. Imprint's process is notably faster than traditional credit card issuers, allowing them to launch new programs in about three months instead of the typical 18 months. Additionally, Imprint prioritizes customer service, offering a premium experience to cardholders. The goal of Imprint is to provide brands with effective credit card solutions that drive customer loyalty and sales.
New York City, New YorkHeadquarters
2020Year Founded
$197.5MTotal Funding
SERIES_CCompany Stage
Fintech, Financial ServicesIndustries
51-200Employees
Benefits
Competitive compensation and equity packages
Leading configured work computers of your choice
Unlimited vacation policy
Fully covered, high-quality healthcare including fully covered dependent coverage
Additional health coverage includes access to One Medical and option to enroll in an FSA
16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
An understanding that successful remote work requires flexibility and an appreciation for asynchronous work
Access to industry leading technology across all of our business units — stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity
Limited edition Imprint Credit Card (no hard pull) for the first 100 team members only. Get 1.5% cash back on all purchases, plus additional perks
Risks
Increased competition from traditional issuers adopting fintech innovations.
Potential regulatory scrutiny could increase compliance costs for Imprint.
Economic downturns may reduce transaction volumes and Imprint's revenue.
Differentiation
Imprint launches co-branded credit card programs in just three months.
Imprint offers tailored rewards programs for each brand's specific needs.
Imprint provides 'white-glove treatment' customer service to all cardholders.
Upsides
Imprint raised $75M in Series C funding to fuel innovation.
Increased consumer interest in digital wallets boosts demand for Imprint's solutions.
Partnerships with traditional banks expand Imprint's co-branded card opportunities.
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