[Remote] Director, Marketing and Ad Technology Solutions Architecture at Expedia

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, Financial Services, TechnologyIndustries

Requirements

10+ years of experience in Martech and AdTech, both in implementation and operations across different platforms and environments
POV on industry-leading MarTech / AdTech platforms, with ML and GenAI use-case intersections
Experience with the Product Operating Model, Objectives and Key Results framework
Comfort and experience operating in both continuous development and sprint-based environments
Knowledge of GenAI/ML platforms and opportunities, Data Management (Data lakes), Content Management Systems, DAMs, UX, and AWS cloud portfolio
Working knowledge of SaaS Platforms: Salesforce Marketing Cloud (preferred), Adobe, CMS', DSP/SSPs, ad Serving technology, data clean rooms; moderate SQL and data architecture
First-hand experience in building/integrating with and operating platforms including messaging technologies (email, mobile push, SMS), Customer Data Platforms (CDP), Advertising Technology (Ad Serving, DSP, SSP), Content Management Systems (CMS), data, identity management and resolution, C360, tagging and taxonomy
Diverse background including brand, SaaS/Platform and consultancy experience
Pulse on latest marketing and ad technology trends and leading edge of innovation
Ability to lead conversations across a variety of levels

Responsibilities

Understand the D2C product and business roadmap, gaps and capabilities of the existing D2C technology and martech stack—to build a short, mid and long-term martech and adtech strategy according to ECS' strategic vision
Lead platform evaluations; work with technology team and external partners/vendors on assessment approach (pilot and validation) and investment cases
Lead the technology rollout, adoption, and value realization of selected platform(s) to enhance audience discovery, targeting, and orchestration for first and third-party use-cases, both on and off-property
Develop a strategic roadmap for platform and system integrations, cross-platform orchestration and personalization use-cases
Partner, lead meetings and communication between marketing and team members and technical teams to translate requirements into technical solutions
Lead both the team and peers across the organization, on MarTech / AdTech best practices and latest technologies, to promote high value outcomes
Support daily BAU and product roadmap workstreams; help urgent use-cases and custom approaches to tech/business problems
Be "hands-on" to lead technical design and approach; partner with marketing and business leaders to take their use-cases and translate them into technical requirements
Lead a small team of solution architects who support MarTech, lifecycle and marketing teams

Skills

Key technologies and capabilities for this role

Marketing TechnologyAd TechnologyCustomer Data PlatformsCDPDSPSSPAd ServingEmailSMSMobile PushCMSIdentity ManagementC360TaggingTaxonomyData Analytics

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this role is fully remote.

What is the salary range for this position?

This information is not specified in the job description.

What key experiences and skills are required for this role?

The role requires first-hand experience building and integrating platforms like messaging technologies (email, mobile push, SMS), CDPs, AdTech (Ad Serving, DSP, SSP), CMS, data management, identity resolution, C360, and tagging. Candidates need a diverse background in brand, SaaS/Platform, and consultancy, plus knowledge of the latest marketing and ad technology trends.

What does the team structure look like for this role?

This is a senior, visible, and matrixed role leading a small team of solution architects who support MarTech, lifecycle, and marketing teams, reporting to the Vice President of Customer Lifecycle and Marketing Technology.

What makes a strong candidate for this Director position?

Strong candidates have hands-on experience leading technical designs, translating marketing use-cases into technical requirements, a pulse on martech and adtech trends, and the ability to lead platform evaluations, integrations, and strategic roadmaps while partnering across teams.

Expedia

Travel booking platform for flights, hotels, rentals

About Expedia

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.

Bellevue, WashingtonHeadquarters

1996Year Founded

$3,277.3MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Paid Time Off

Travel Discounts

Healthcare Flexible Spending Accounts

Employee Assistance Program

Wellness & Travel Reimbursement

Workplace Accomodations

Medical, Dental, & Vision Insurance

Matching Gifts

New Parental Benefits

Risks

Riyadh Air's entry could increase competition, affecting Expedia's market share.

CFO transition may lead to strategic shifts impacting financial management and investor confidence.

Expedia's partnerships may strain resources, affecting service quality if not managed well.

Differentiation

Expedia offers a comprehensive suite of travel services under one platform.

The company leverages a diverse portfolio of brands like Hotels.com and Vrbo.

Expedia provides partners with valuable data and technology to optimize their offerings.

Upsides

Expedia can capitalize on the rise of 'workcations' with longer stay packages.

The trend of 'bleisure' travel offers opportunities for specialized leisure-business packages.

Increased demand for personalized travel experiences can enhance user engagement for Expedia.

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