Ada

Senior Integrated Marketing Manager

Canada

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
AI, Customer Service, SoftwareIndustries

Requirements

Candidates should possess over 6 years of experience in integrated marketing and campaign management within the Enterprise SaaS sector. Demonstrated technical expertise with HubSpot, including building email campaigns, nurture flows, and lead scoring, is essential. A builder mentality with the ability to switch between strategic thinking and hands-on execution is required, along with a proven track record of managing and executing multi-channel marketing campaigns across online and offline channels. A strong understanding of enterprise selling and nurturing prospects across the sales funnel is necessary. Experience using AI tools like ChatGPT and Zapier to embed efficiency is preferred. Exceptional cross-functional collaboration and project management skills are also required, as are strong analytical capabilities for tracking KPIs, interpreting data, and optimizing campaign performance. Candidates must be highly organized, detail-oriented, and comfortable operating in fast-paced, agile environments.

Responsibilities

The Senior Integrated Marketing Manager will develop impactful, cross-channel campaigns to support product launches and ABM initiatives, contributing to enterprise pipeline and revenue goals. This role involves building and executing the email marketing and digital event program to nurture and convert enterprise prospects. Responsibilities include ensuring consistent and cohesive messaging across all channels and campaign touch points, building, managing, and optimizing an effective email marketing program within HubSpot to increase lead conversion, engagement, and review generation, and developing advanced email workflows and lead scoring to improve lead conversion rates. The manager will also launch impactful digital events, identify and test new channels to engage enterprise buyers, and ensure effective tracking and reporting of campaigns to measure impact.

Skills

Integrated Marketing
Campaign Development
Email Marketing
Digital Events
Enterprise Pipeline
Revenue Goals
Customer Journey
AI
Customer Service
Marketing Strategy

Ada

Automates customer service with AI chatbots

About Ada

Ada provides automated customer experience solutions through AI-powered chatbots that help businesses streamline customer service tasks. The platform operates on a subscription model, allowing companies to automate repetitive tasks and improve customer satisfaction while reducing costs. Ada differentiates itself by offering a comprehensive suite of services, including consulting and managed services, backed by strong venture capital support. The company's goal is to transform customer service management by enhancing efficiency and engagement through automation.

Toronto, CanadaHeadquarters
2016Year Founded
$185.3MTotal Funding
SERIES_CCompany Stage
Enterprise Software, AI & Machine LearningIndustries
201-500Employees

Risks

Emerging AI chatbot startups pose a threat to Ada's market share.
Rapid AI advancements require continuous updates, straining Ada's resources.
Data privacy regulations could increase compliance costs for Ada.

Differentiation

Ada specializes in AI-driven chatbots for automated customer experience solutions.
The company offers a subscription-based model ensuring steady revenue and client engagement.
Ada provides consulting, development, and managed services to enhance customer support operations.

Upsides

Ada raised $130M in Series C funding, boosting its growth potential.
Partnerships with platforms like Zendesk enhance Ada's integration capabilities.
Growing demand for AI solutions supports Ada's market expansion and client acquisition.

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