Sr. Events Marketing Manager
MezmoFull Time
Senior (5 to 8 years)
Candidates should possess over 6 years of experience in integrated marketing and campaign management within the Enterprise SaaS sector. Demonstrated technical expertise with HubSpot, including building email campaigns, nurture flows, and lead scoring, is essential. A builder mentality with the ability to switch between strategic thinking and hands-on execution is required, along with a proven track record of managing and executing multi-channel marketing campaigns across online and offline channels. A strong understanding of enterprise selling and nurturing prospects across the sales funnel is necessary. Experience using AI tools like ChatGPT and Zapier to embed efficiency is preferred. Exceptional cross-functional collaboration and project management skills are also required, as are strong analytical capabilities for tracking KPIs, interpreting data, and optimizing campaign performance. Candidates must be highly organized, detail-oriented, and comfortable operating in fast-paced, agile environments.
The Senior Integrated Marketing Manager will develop impactful, cross-channel campaigns to support product launches and ABM initiatives, contributing to enterprise pipeline and revenue goals. This role involves building and executing the email marketing and digital event program to nurture and convert enterprise prospects. Responsibilities include ensuring consistent and cohesive messaging across all channels and campaign touch points, building, managing, and optimizing an effective email marketing program within HubSpot to increase lead conversion, engagement, and review generation, and developing advanced email workflows and lead scoring to improve lead conversion rates. The manager will also launch impactful digital events, identify and test new channels to engage enterprise buyers, and ensure effective tracking and reporting of campaigns to measure impact.
Automates customer service with AI chatbots
Ada provides automated customer experience solutions through AI-powered chatbots that help businesses streamline customer service tasks. The platform operates on a subscription model, allowing companies to automate repetitive tasks and improve customer satisfaction while reducing costs. Ada differentiates itself by offering a comprehensive suite of services, including consulting and managed services, backed by strong venture capital support. The company's goal is to transform customer service management by enhancing efficiency and engagement through automation.