Demand Generation Manager

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AI & Machine Learning, Enterprise SoftwareIndustries

Requirements

The ideal candidate should have 5-10 years of experience in demand generation, growth marketing, or B2B marketing. Proven success in building and scaling demand generation programs that drive measurable revenue impact is essential. Expertise in high-quality list building and targeting, paid acquisition, email marketing, content marketing, and conversion optimization is required. Candidates must be fluent in customer marketing strategies to cultivate reference customers and drive advocacy. A highly analytical and results-oriented mindset with a strong focus on ROI and metrics-driven decision-making is necessary, along with a self-starter attitude and ability to thrive in an autonomous, fast-paced environment.

Responsibilities

The Demand Generation Manager will develop and execute a comprehensive demand generation strategy to drive awareness, engagement, and pipeline growth. They will design and optimize multi-channel strategies for both PLG and sales-led channels. The manager will track, analyze, and report on key demand generation metrics, using data to inform strategy and optimize ROI. They will own website optimizations and content development to increase organic traffic, improve user journeys, and boost conversion rates for sign-ups and MQLs. Additionally, they will partner with sales and product marketing teams to align on messaging and optimize funnel performance, as well as nurture programs and create sales enablement assets to guide prospects through the buyer journey.

Skills

Demand Generation

Multi-channel Marketing

Pipeline Growth

Paid Search

Paid Social

Email Marketing

Webinars

Website Optimization

Content Development

Data Analysis

ROI Optimization

Organic Traffic

User Journeys

Conversion Rate Optimization

Messaging

Funnel Performance

Braintrust

Talent marketplace connecting tech professionals with businesses

About Braintrust

Braintrust connects highly skilled tech professionals with businesses looking for their expertise in a talent marketplace. The platform charges a low 15% fee, significantly less than traditional staffing agencies, allowing companies to maximize their budgets. Using advanced technology, Braintrust matches businesses with the top five candidates for their projects within 48 hours, streamlining the hiring process. The goal is to create a transparent and efficient platform that benefits both businesses and tech professionals.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$125.5MTotal Funding

LATE_VCCompany Stage

Consulting, AI & Machine LearningIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Competitive salary and equity

Phone/Internet Stipend

Risks

Increased competition from blockchain-based platforms could erode Braintrust's market share.

Cryptocurrency market volatility may impact the value of BTRST tokens and user satisfaction.

Regulatory scrutiny on blockchain transactions could pose compliance challenges for Braintrust.

Differentiation

Braintrust offers a blockchain-powered freelancer marketplace, reducing costs by eliminating middlemen.

The platform charges a flat 10% project fee, allowing talent to keep 100% revenue.

Braintrust's AI matches businesses with top professionals within 48 hours, streamlining hiring.

Upsides

AI-driven recruitment tools like AIR align with growing trends in hiring technology.

Crypto payment integration enhances Braintrust's appeal in the freelance marketplace.

Partnership with Behance expands Braintrust's reach in the creative community.

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