Zip

Email Marketing Specialist (Contract)

United States

Zip Logo
Not SpecifiedCompensation
Entry Level & New GradExperience Level
Full TimeJob Type
UnknownVisa
Procurement Software, Marketing TechnologyIndustries

Requirements

Candidates should have 2+ years of experience in email or lifecycle marketing, with a strong grasp of end-to-end campaign management. Background in B2B or SaaS/tech marketing is preferred, and proficiency with Marketo and Salesforce is required. Proven ability to segment audiences and tailor messaging to drive conversions is essential, along with strong organizational and project management skills. An analytical mindset and experience running A/B tests are also needed, as well as comfort working in a fast-paced environment.

Responsibilities

The Email Marketing Specialist will manage the development and execution of email marketing campaigns, coordinating strategy, creative, and asset delivery to ensure campaigns launch on schedule. They will collaborate across teams to align email content with business goals and customer needs, monitor campaign performance and provide actionable insights to enhance engagement and effectiveness, support segmentation strategies and personalize messaging, and support A/B testing initiatives to optimize performance. Additionally, the specialist will stay current on email marketing trends, tools, and compliance standards, and provide support to the broader marketing team.

Skills

Email Marketing
Adobe Marketo
A/B Testing
Campaign Management
Cross-functional Collaboration
Data-Driven Strategy

Zip

Provides buy now, pay later services

About Zip

Zip Co offers buy now, pay later (BNPL) services that allow consumers to make purchases and pay for them over time without interest. Its main products, Zip Pay and Zip Money, cater to different spending needs, with Zip Pay for everyday purchases and Zip Money for larger expenses. The service works by enabling users to shop at partnered retailers and manage their payments through a clear and transparent system, where they can see how much they owe and when payments are due. Unlike many competitors, Zip focuses on providing flexible payment options and a straightforward fee structure, generating revenue through merchant fees, late fees, and interest on select products. The company's goal is to simplify the purchasing process for consumers while expanding its market presence across various countries.

Key Metrics

Sydney, AustraliaHeadquarters
2013Year Founded
$972.7KTotal Funding
IPOCompany Stage
Fintech, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Parental leave - Enjoy up to 20 weeks paid leave and return part-time on a full-time salary for 3 months!
Bonus scheme - We give you skin in the game through our various share incentive programs.
Family support - We support our ZipFam on their life journey through people policies and programs.
Volunteer leave - Use your paid volunteer leave to Zip it forward and create change in your community.
Reward & recognition - We love celebrating your wins and giving you the freedom to choose how you're rewarded.
Career growth - You'll be given clear progression pathways and transparent coaching so you can truly flourish.

Risks

Increased competition from tech giants like Apple could threaten Zip's market share.
Regulatory changes in Australia may impact Zip's profitability and operations.
Reliance on partners like Stripe ties Zip's success to their platform stability.

Differentiation

Zip offers interest-free BNPL services, enhancing consumer financial flexibility.
The company operates in diverse markets, including Australia, the US, and the UK.
Zip's partnerships with retailers improve shopping experiences and financial management for consumers.

Upsides

Zip's potential partnership with Apple could significantly boost its US market presence.
Integration with Stripe allows easy BNPL access for US merchants, expanding Zip's reach.
The rise of in-store BNPL usage in the US shows growing consumer adoption.

Land your dream remote job 3x faster with AI