Lifecycle Marketing Specialist
Teikametrics- Full Time
- Entry Level & New Grad
Candidates should have 2+ years of experience in email or lifecycle marketing, with a strong grasp of end-to-end campaign management. Background in B2B or SaaS/tech marketing is preferred, and proficiency with Marketo and Salesforce is required. Proven ability to segment audiences and tailor messaging to drive conversions is essential, along with strong organizational and project management skills. An analytical mindset and experience running A/B tests are also needed, as well as comfort working in a fast-paced environment.
The Email Marketing Specialist will manage the development and execution of email marketing campaigns, coordinating strategy, creative, and asset delivery to ensure campaigns launch on schedule. They will collaborate across teams to align email content with business goals and customer needs, monitor campaign performance and provide actionable insights to enhance engagement and effectiveness, support segmentation strategies and personalize messaging, and support A/B testing initiatives to optimize performance. Additionally, the specialist will stay current on email marketing trends, tools, and compliance standards, and provide support to the broader marketing team.
Provides buy now, pay later services
Zip Co offers buy now, pay later (BNPL) services that allow consumers to make purchases and pay for them over time without interest. Its main products, Zip Pay and Zip Money, cater to different spending needs, with Zip Pay for everyday purchases and Zip Money for larger expenses. The service works by enabling users to shop at partnered retailers and manage their payments through a clear and transparent system, where they can see how much they owe and when payments are due. Unlike many competitors, Zip focuses on providing flexible payment options and a straightforward fee structure, generating revenue through merchant fees, late fees, and interest on select products. The company's goal is to simplify the purchasing process for consumers while expanding its market presence across various countries.