Email Marketing Specialist (Contract)

Position Overview

• Location Type: Remote
• Job Type: Contract
• Salary: Not specified

Zip is a procurement platform designed to simplify the process of buying software, services, or tools for businesses. Founded in 2020, Zip has created a new category in the market, serving as the leading solution for enterprise spend management. The company is backed by significant funding and a world-class team, aiming to develop cutting-edge technology and drive value for its customers.

Your Role

The Lifecycle Marketing team is seeking a data-driven Email Marketing Specialist to support the strategy and optimization of email marketing campaigns at Zip. This role involves close collaboration with cross-functional teams, including Content, Design, Brand Marketing, Product Marketing, and Sales. The specialist will manage, design, and execute prospect and customer-facing email marketing campaigns using Adobe Marketo, focusing on optimizing response rates, click rates, and conversions through best practices and A/B testing.

Responsibilities

• Manage the development and execution of email marketing campaigns, coordinating strategy, creative, and asset delivery to ensure on-schedule launches.
• Collaborate across teams to align email content with business goals and customer needs.
• Monitor campaign performance and provide actionable insights to enhance engagement and effectiveness.
• Support segmentation strategies and personalize messaging based on audience, personas, and buyer funnel stage.
• Support A/B testing initiatives across subject lines, layouts, timing, and creative to optimize performance.
• Stay current on email marketing trends, tools, and compliance standards (e.g., GDPR, CAN-SPAM).

Qualifications

• 2+ years of experience in email or lifecycle marketing, with strong end-to-end campaign management skills.
• Background in B2B or SaaS/tech marketing is preferred.
• Proficiency with Marketo and Salesforce; CRM and email marketing expertise is required.
• Proven ability to segment audiences and tailor messaging to drive conversions.
• Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
• Analytical mindset with experience running A/B tests and translating results into strategic improvements.
• Comfort working in a fast-paced, collaborative environment.

About Zip

Zip's mission is to simplify the complex process of enterprise procurement. The company has established itself as a leader in a significant market, trusted by major companies like OpenAI, Snowflake, and Coinbase. Zip boasts a highly experienced team from top tech companies and a strong financial backing, positioning itself for continued growth and innovation. Zip values ownership, open communication, an underdog mindset, and a drive to increase the pace of innovation for businesses globally. The company is committed to building a diverse and inclusive workspace and encourages all candidates to apply, even if their experience doesn't perfectly match the description.