Growth Marketer

Growth Marketer

Employment Type: Full-Time Location Type: Remote

Position Overview

Vendelux is seeking a creative, scrappy, and technically skilled Growth Marketer to scale demand generation, outbound automation, and top-of-funnel experimentation. This role will own outbound efforts by leveraging Vendelux’s data and running campaigns that consistently drive qualified leads. Beyond outbound, you will engage in brand-led growth, paid and organic initiatives, and scrappy tactics to capture attention. The ideal candidate can think strategically, execute quickly, and utilize Vendelux's data on over 250,000 B2B events to position the company as a thought leader and drive pipeline.

About Vendelux

Vendelux helps companies discover the best events. Event marketers are crucial for successful companies, driving lead generation and brand building. Vendelux's SaaS platform provides a system of record for event marketing, offering proprietary insights to help high-growth companies identify high-ROI events, conferences, and trade shows. Our AI-powered platform is described as an "event marketer's dream."

Founded in 2021, Vendelux recently secured $14 million in Series A funding led by FirstMark, whose portfolio includes notable companies like Shopify, Pinterest, Discord, Airbnb, Draft Kings, Carta, and Justworks. Our leadership team comprises alumni from Shutterstock, Bain, ZoomInfo, Zulily, NewtonX, and Compass.

Responsibilities

Outbound Engine (Approx. 50% of focus):

• Manage and help architect a full-funnel outbound system, from lead sourcing and enrichment to sequencing and analytics.
• Own existing outbound tools and identify/test new ones.
• Build hyper-personalized outbound workflows using event attendee data, intent data, ICP filters, and dynamic segmentation.
• Identify messaging and triggers that drive demos and meetings.
• Continuously A/B test subject lines, CTAs, timing, personas, and content.
• Report on outbound performance, including demos booked, conversion rates, show rates, and pipeline influenced.
• Pull and analyze data to uncover trends across event performance, outbound conversion, and buyer intent.

Growth Marketing / Demand Generation (Approx. 50% of focus):

• Launch and track creative Go-To-Market (GTM) campaigns to validate new ICPs, messages, and channels.
• Create high-converting landing pages and interactive tools or demos.
• Build viral tools or shareable components that drive organic acquisition through word-of-mouth.
• Leverage LinkedIn organic and paid strategies to grow brand awareness and inbound interest.
• Continuously research new tools, platforms, and frameworks for growth.
• Utilize the company website as a performance channel, optimizing for conversion, experimenting with messaging, creating campaigns, and scaling successful initiatives.

Who You Are

• 3-5 years of experience as a successful growth marketer at a B2B SaaS seed or Series A startup with a sales-led growth (SLG) motion. Experience with product-led growth (PLG) is beneficial, but SLG experience with products having at least a $20K Average Contract Value (ACV) is a must.
• Possess a data-driven mindset with experience running A/B tests and interpreting results.
• Strong copywriting skills with an understanding of how messaging impacts virality and conversion.
• Comfortable with basic design skills to create visually appealing assets without constant designer reliance.
• Thrive in a fast-paced, high-trust startup environment.
• Previous experience as an early-stage employee at a startup, understanding how to prioritize for maximum impact.
• Fluent in using HubSpot as a CRM and reporting tool.
• Scrappy, decisive, and ready to pivot based on real-time feedback.
• Experienced with AI tools.