Growth Marketer

Remote

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Event Marketing, SaaS, MarTechIndustries

Requirements

The Growth Marketer should possess 3-5 years of experience as a successful growth marketer at a B2B SaaS seed or series A startup with a sales-led growth motion and prior experience with products having at least $20K ACV, a data-driven mindset, experience running A/B tests and interpreting results, strong copywriting skills, comfort with basic design skills, and fluency in using Hubspot as a CRM / reporting tool. Prior experience with Product-Led Growth (PLG) is beneficial.

Responsibilities

This role involves owning and optimizing the outbound engine, combining event data, intent data, and refined messaging to drive qualified leads, managing and architecting a full-funnel outbound system, building hyper-personalized outbound workflows, continuously A/B testing messaging and triggers, reporting on outbound performance, identifying what messaging drives demos and meetings, launching and tracking creative GTM campaigns, building viral tools and shareable components, leveraging LinkedIn for brand growth, researching new growth tools and frameworks, and using the website for performance optimization. Additionally, the Growth Marketer will contribute to brand-led growth, paid and organic initiatives, and any scrappy tactics that capture attention, all while utilizing Vendelux’s data on 250,000+ B2B events to establish thought leadership and drive pipeline.

Skills

Demand Generation

Outbound Automation

Top-of-Funnel Experimentation

Campaign Management

Data Analysis

Brand-Led Growth

Paid and Organic Initiatives

Outbound System Architecture

Lead Sourcing

Lead Enrichment

Sequencing

Analytics

Vendelux

B2B platform for event marketing insights

About Vendelux

Vendelux provides a platform that helps businesses improve their in-person marketing efforts at B2B events. The platform offers access to a large database containing detailed information on over 160,000 B2B events and 10 million profiles of attendees and companies. Users can easily research and identify valuable events to attend or sponsor, which saves time compared to traditional search methods. Vendelux operates on a subscription model, allowing clients to continuously access updated event and attendee data. This helps companies demonstrate the value of events to decision-makers and optimize their marketing strategies. Vendelux stands out from competitors by offering a comprehensive and user-friendly database that connects sales and marketing teams, enabling them to coordinate effectively and achieve better results from their event marketing efforts.

New York City, New YorkHeadquarters

2021Year Founded

$17.5MTotal Funding

SERIES_ACompany Stage

Data & Analytics, ConsultingIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Paid Vacation

Risks

Emerging competitors in AI event intelligence could erode Vendelux's market share.

Reliance on in-person events is risky if virtual events gain popularity again.

Regulatory changes in data protection could pose operational challenges for Vendelux.

Differentiation

Vendelux offers AI-powered event intelligence, a first in the B2B marketing sector.

The platform provides insights into over 160,000 events and 10 million attendee profiles.

Vendelux integrates with CRM systems like Salesforce and HubSpot for enhanced ROI tracking.

Upsides

Vendelux raised $14 million in Series A funding, boosting its growth potential.

The resurgence of in-person events increases demand for Vendelux's data-driven insights.

AI-driven personalization enhances Vendelux's ability to offer tailored event recommendations.

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