Senior Product Marketing Manager

Salary: $155K - $185K Employment Type: Full-Time Location Type: Remote (Americas)

Position Overview

Tremendous is a fast, free, and flexible platform for sending bulk payouts to individuals in over 200 countries. Trusted by over 10,000 companies, including Google, MIT, and United Way, Tremendous has facilitated over $1 billion in payouts, saving companies an average of 15 hours per month. We are a profitable, growing, and fully remote company with a culture that prioritizes efficiency, flexibility, and fulfillment through high-documentation and low-meeting practices.

This role focuses on understanding our Ideal Customer Profiles (ICPs), crafting strategies for target markets, driving product adoption, and enabling internal teams. We are seeking a Senior Product Marketing Manager to lead go-to-market efforts for key segments, identify new growth opportunities, and spearhead strategic initiatives such as win-loss analysis, enterprise ABM, and competitive intelligence.

Responsibilities

• Go-to-Market Strategy: Own and execute go-to-market strategies for 1-2 of Tremendous' top customer segments.
• ICP Research: Lead and scale ICP research processes to refine segmentation, positioning, messaging, and campaign strategies.
• Campaign Development: Drive and scale high-impact ABM and broad-reach campaigns to generate and accelerate pipeline.
• Content & Growth Collaboration: Partner with Content and Growth teams to shape content strategy and explore new acquisition channels (e.g., events, partnerships, third-party sites, web).
• Relationship Building: Build strategic relationships with customers, partners, and influencers to foster thought leadership and enhance brand visibility.
• Reporting & Optimization: Strengthen campaign and segment reporting to identify successful strategies, enable rapid iteration, and maximize ROI.
• Product & Sales Collaboration: Collaborate with Product and Sales teams to influence roadmap decisions and lead full-funnel product launches.
• Competitive Strategy: Lead competitive strategy efforts and enhance the team's approach to tracking and communicating market movements.

Requirements

• 5–8 years of product marketing experience, with a strong preference for B2B SaaS.
• Proven ability to lead go-to-market strategy for a product, vertical, or customer segment.
• Deep customer empathy and a track record of using insights to shape messaging, campaigns, and product direction.
• Strong storytelling and communication skills, with the ability to influence cross-functional teams and executive stakeholders.
• Highly proactive with a demonstrated ability to take ownership of complex projects, drive alignment, and execute initiatives with minimal oversight.
• Experience designing and executing both broad-based and ABM-style marketing strategies.
• Proficiency in conducting and scaling research, including leading win-loss interviews, voice of customer programs, or segmentation studies.
• Experience collaborating closely with sales, product, and customer success teams to drive adoption and revenue.
• Analytical mindset with the ability to use data to evaluate performance and optimize strategy.
• An eye for process improvements, with a focus on streamlining workflows, scaling knowledge-sharing, and enhancing cross-functional alignment.

Why Work With Us

• Career Growth: Tremendous is profitable with significant future opportunity, offering excellent career growth prospects.
• Compensation & Benefits: We offer competitive pay, equity, and benefits.
• Remote Work: Enjoy the flexibility of working remotely from anywhere in the Americas.
• Culture: Join a team of smart individuals with a great company culture. Refer to our company handbook for more details.

Application Instructions

To apply, please submit your application.