Marketing Automation Manager

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: $100K

Centivo is seeking a Marketing Automation Manager to join its marketing operations team. This role focuses on leveraging HubSpot to execute and optimize campaigns, drive engagement, and generate pipeline. The manager will support demand generation, campaign tracking, and performance reporting, ensuring smooth operation and adherence to best practices in marketing automation. Additionally, they will act as the primary marketing operations point of contact for growth and field marketing teams, managing deadlines, coordinating execution, and tracking progress in Jira.

Requirements

• 2–4 years of hands-on experience with HubSpot (required).
• Experience managing projects and campaign workflows in Jira or another project management system (required).
• Familiarity with Salesforce Campaigns and lead/contact management.
• Experience building marketing assets: landing pages, emails, workflows.
• Strong attention to detail and process-oriented mindset.
• Basic reporting and analysis skills to track campaign effectiveness.
• Comfortable working cross-functionally with content, growth, and digital teams.
• Bonus: Experience with A/B testing, paid media integration, or HTML/CSS.

Responsibilities

• Own and manage HubSpot as the marketing automation platform.
• Build and maintain landing pages, emails, and marketing workflows.
• Execute database segmentation for targeted campaigns.
• Track campaign performance and generate basic reporting for stakeholders.
• Create and manage Salesforce campaigns in alignment with marketing activities.
• Act as the main marketing ops Jira task owner for work related to marketing campaigns.
• Coordinate across growth and field marketing teams to manage timelines, intake requests, and task statuses in Jira.
• Support social media and paid advertising efforts through cross-functional collaboration.
• Upload and manage contact lists and campaign associations in HubSpot.
• Contribute to marketing operations documentation and process improvements.
• Assist in A/B testing, campaign optimization, and asset creation.
• Maintain organized, scalable marketing automation systems.

What You'll Bring

• Curiosity and eagerness to optimize campaign execution.
• A knack for making complex systems work efficiently.
• Proactive communication and project management skills.
• Team-player attitude with a drive to learn and grow.
• Passion for marketing technology and demand generation.

Company Information

Centivo is an innovative health plan for self-funded employers on a mission to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills. Anchored around a primary care based ACO model, Centivo saves employers 15 to 30 percent compared to traditional insurance carriers.

Centivo Values

• Resilient: Dedicated to overcoming challenges in healthcare affordability.
• Uncommon: Building a better healthcare system from the ground up, deviating from the status quo.
• Positive: Fostering a supportive, energetic, and collaborative team environment with open communication and mutual respect.