Senior Growth Marketer

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Scheduling Software, SaaSIndustries

Requirements

Candidates must have at least 5 years of experience in a similar growth role within B2B SaaS. Required technical marketing skills include proficiency in marketing automation tools, CRMs, and lifecycle marketing/email platforms, with familiarity with recent entrants. Strong analytical skills are necessary, enabling the ability to tell stories with data and perform basic data access and analysis. Excellent written communication skills and a knack for simplifying complex concepts into compelling narratives for non-technical audiences are essential. A strong sense of creativity, a proactive and driven attitude, and positive energy as a collaborative team player are also required.

Responsibilities

The Senior Growth Marketer will develop a roadmap of priorities and experiments focused on generating sales pipeline, leaning into areas such as product-qualified leads from the PLG user base, targeted outbound strategies, and optimizing the prospect journey through the website, chat, and lead nurtures. Responsibilities include standing up and owning highly personalized outbound programs from sourcing to analytics, conducting conversion rate optimization activities and A/B tests across various channels, and creating high-converting landing pages and interactive tools. The role also involves exploring and building viral tools for organic acquisition, optimizing paid campaigns for retargeting and expansion, owning the pipeline generation machine, and experimenting with new data sources, workflow tools, and AI-first solutions to identify high intent opportunities.

Skills

Growth Marketing

Lead Generation

Product-Qualified Leads (PQL)

Outbound Marketing

Website Optimization

A/B Testing

Conversion Rate Optimization (CRO)

Messaging

Data Analysis

Experimentation

Marketing Automation

CRM

Calendly

Automates scheduling for individuals and businesses

About Calendly

Calendly simplifies scheduling for individuals and businesses by providing a platform that automates the process of setting up meetings and appointments. It integrates with popular calendar systems like Google Calendar, Outlook, and iCloud to ensure users can manage their time efficiently and avoid double-booking. Unlike many competitors, Calendly offers a subscription-based model with a free basic version and several premium plans that include advanced features such as team scheduling and custom branding. This tiered pricing approach allows users to start for free and upgrade as they see the value in additional functionalities. The goal of Calendly is to enhance productivity by reducing the back-and-forth communication typically involved in scheduling meetings.

Atlanta, GeorgiaHeadquarters

2013Year Founded

$341MTotal Funding

SERIES_BCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Competitive pay

Quarterly bonus

Team member equity

Home office setup

Technology stipend

Pick your own perk stipend

Flexible Time Off

Vacation stipend

Parental leave

Medical, dental, & vision coverage

Fun community events

401k company match

Risks

Increased competition from AI-powered tools like Kalendar.AI threatens Calendly's market share.

Recent 13% workforce reduction may impact innovation and service levels at Calendly.

New CTO appointment could lead to strategic shifts misaligned with customer expectations.

Differentiation

Calendly offers seamless integration with major calendar systems like Google, Outlook, and iCloud.

The platform provides customizable scheduling solutions with features like custom branding and APIs.

Calendly's subscription model includes a free version, encouraging upgrades to premium plans.

Upsides

The rise of hybrid work models increases demand for efficient scheduling solutions like Calendly.

Global scheduling software market projected to grow at 13.1% CAGR from 2023 to 2028.

Increased demand for remote work tools boosts usage of scheduling software by 30% in 2023.

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