Marketing Growth Strategist

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Data & Analytics, Marketing TechnologyIndustries

Requirements

Candidates must have over 7 years of B2B marketing experience, with a preference for healthcare marketing, adtech, or digital media. Deep expertise in digital marketing, demand generation, and campaign orchestration is required, along with a proven track record in demand generation, partner marketing, or growth marketing roles. Strong writing and content creation skills are essential, as is an understanding of digital advertising workflows, agency/brand dynamics, and the healthcare marketing landscape. Experience with CRM and marketing automation tools like HubSpot and Salesforce is also necessary.

Responsibilities

The Marketing Growth Strategist will act as a digital marketing subject matter expert to design, launch, and optimize marketing programs that increase awareness, adoption, and revenue for the Definitive Digital Audience business. This role involves creating impactful campaigns and content for end customers, agency partners, and adtech platforms by developing and executing go-to-market strategies, designing multi-channel integrated programs, and creating compelling content such as case studies, playbooks, blogs, and webinars. The strategist will also support co-marketing campaigns with partners, track and report on campaign performance, and apply a test-and-learn approach to optimize effectiveness while staying current with industry trends.

Skills

Digital Marketing

Campaign Strategy

Content Development

Data-Driven Decision-Making

Go-to-Market Campaigns

Multi-channel Marketing

Definitive Healthcare

Healthcare data analytics and commercial intelligence

About Definitive Healthcare

Definitive Healthcare provides healthcare commercial intelligence by gathering and analyzing data to assist businesses in the healthcare sector. Their services are aimed at clients such as biopharmaceutical companies, medical device manufacturers, and healthcare providers, helping them make informed decisions. The company offers subscription-based access to a comprehensive database and analytics tools, allowing clients to identify market opportunities and understand competitive landscapes. This model is scalable, catering to both large enterprises and smaller organizations. Definitive Healthcare differentiates itself through its focus on actionable intelligence that accelerates commercial success for its clients. Additionally, the company fosters a positive workplace culture, emphasizing diversity, equity, and inclusion, and providing comprehensive employee benefits.

Framingham, MassachusettsHeadquarters

2011Year Founded

$9.1MTotal Funding

IPOCompany Stage

Data & Analytics, HealthcareIndustries

501-1,000Employees

Benefits

Health Insurance

401(k) Company Match

Flexible Work Hours

Risks

Integration of Populi acquisition may disrupt service delivery and client satisfaction.

Strategic shifts under new CEO may not align with current client expectations.

Resource allocation for new products may impact quality of existing services.

Differentiation

Definitive Healthcare offers a unique SaaS platform for healthcare commercial intelligence.

The company provides tailored solutions for biopharma, medtech, and healthcare providers.

Their subscription model allows scalable access to comprehensive data and analytics tools.

Upsides

Growing demand for healthcare data analytics boosts Definitive Healthcare's market potential.

New CEO Kevin Coop brings extensive experience in data-focused business growth.

Recent product launches like Monocl Conferences and Carevoyance expand service offerings.

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