Head of Growth Marketing

United States

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$250,000 – $294,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, SaaSIndustries

Requirements

Candidates must possess over 10 years of B2B marketing experience with significant ownership of demand generation and lifecycle marketing. Proven success as a pipeline leader who can align marketing with sales for revenue results is essential, along with fluency in attribution models, CRM data, and forecasting. The ideal candidate can balance brand and performance, has experience building and leading high-performing teams across paid, lifecycle, and campaign marketing, and excels in cross-functional environments. Experience with growth stage challenges and adapting models for company scaling, from SMB to enterprise, is required. Curiosity about security, compliance, or the future of trust online is a plus.

Responsibilities

The Head of Growth Marketing will lead the team responsible for customer acquisition, nurturing, and engagement, overseeing lifecycle marketing, performance media, advertising, and integrated campaigns to build a growth engine. Key duties include mentoring and developing the marketing team, partnering with Sales and Revenue Operations to drive qualified pipeline and meet goals, establishing data-driven measurement tools and reporting for strategy and coaching, and delivering insights to inform messaging, channel mix, and campaign strategy through experimentation. Responsibilities also include refining attribution and forecasting in partnership with RevOps, executing brand-forward, full-funnel campaigns with Creative and Product Marketing, adapting Go-To-Market strategies for upmarket and enterprise expansion, and regularly engaging with senior leadership to share insights and performance updates.

Skills

Growth Marketing

Lifecycle Marketing

Performance Media

Advertising

Integrated Campaigns

Data Analysis

Experimentation

Team Leadership

Pipeline Generation

B2B Marketing

Podcast Advertising

Billboards

Vanta

Automates SOC 2 compliance for businesses

About Vanta

Vanta simplifies the process of obtaining and maintaining SOC 2 certification, which is essential for organizations that manage sensitive customer data. The company offers a software-as-a-service (SaaS) platform that automates numerous checks to ensure that security controls are effective and compliant with industry standards. This automation helps small to medium-sized enterprises (SMEs) and tech companies monitor risks and vulnerabilities continuously, significantly reducing the time and cost associated with achieving SOC 2 compliance. Vanta's subscription-based model provides clients with a more efficient and cost-effective way to maintain compliance compared to traditional methods. The goal of Vanta is to transform the compliance process, allowing organizations to focus on their core operations while enhancing their security posture.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$343.4MTotal Funding

SERIES_CCompany Stage

Enterprise Software, CybersecurityIndustries

501-1,000Employees