Sr. Marketing Automation Specialist (Remote)

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, BiotechnologyIndustries

Requirements

Candidates should have 5-7 years of experience in marketing operations, campaign execution, and marketing automation. Expert proficiency in Marketo, with Marketo Certified Expert strongly preferred, is required. Strong experience in Salesforce (SFDC), Workfront, Knak, Zuddl, Zoom, and PathFactory is necessary. The role also requires strong project management skills, a proven track record in campaign reporting, audience segmentation, and A/B testing, and experience collaborating across marketing teams. The candidate must serve as a QA expert, ensuring all marketing campaigns adhere to best practices, accurate audience targeting, and flawless execution across Marketo and integrated marketing tools.

Responsibilities

The Sr. Marketing Automation Specialist will build and execute high-performing email campaign and event programs in Marketo, ensuring seamless execution and accuracy. They will lead promotional campaign execution for Tier 1 AMER in-person and virtual events, collaborating with Field Marketing and Growth Marketing teams to optimize audience engagement. This role involves owning audience segmentation and targeting strategies, developing A/B testing frameworks, and analyzing and reporting on campaign performance. The specialist will collaborate with cross-functional teams to enhance campaign processes, drive process improvements, automate workflows, and develop best practices. They will also monitor and maintain database hygiene, ensuring accurate data flows between Marketo and Salesforce (SFDC), and manage campaign execution across various platforms. Additionally, the role includes creating and maintaining training documentation and best practice guides, and training internal teams and stakeholders on campaign execution tools and programs.

Skills

Marketo

Marketing Automation

Campaign Execution

Event Marketing

Audience Segmentation

Database Hygiene

Email Campaigns

Data-Driven Marketing

Marketing Operations

Digital Campaigns

Analytics

Crowdstrike

Cloud-native endpoint security solutions provider

About Crowdstrike

CrowdStrike specializes in cybersecurity, focusing on protecting businesses from cyber threats through cloud-native endpoint security solutions. Their main product, the Falcon platform, includes services like Falcon Pro, which replaces traditional antivirus with next-generation antivirus that integrates threat intelligence, Falcon Insight for endpoint detection and response, and Falcon Device Control to manage connected devices. Unlike many competitors, CrowdStrike's services are subscription-based, allowing clients to choose different levels of protection based on their needs. The company serves a diverse clientele, including many Fortune 100 companies, and is recognized as a leader in the cybersecurity field, known for its effectiveness in threat detection and response.

Austin, TexasHeadquarters

2011Year Founded

$468MTotal Funding

IPOCompany Stage

Enterprise Software, CybersecurityIndustries

5,001-10,000Employees

Benefits

Competitive Employee Stock Purchase Plan

Remote-friendly culture

Market leader in compensation and equity awards

Competitive vacation and flexible working arrangements

Comprehensive health benefits + 401k plan

Paid Parental Leave, including adoption

Wellness programs

Professional development and mentorship opportunities

Open offices have stocked kitchens, coffee, soda and treats

Risks

Increased competition from companies like Lumos could challenge CrowdStrike's market share.

Recovery from last year's outage may still affect customer trust and future sales.

Pressure to demonstrate ROI by 2025 could challenge CrowdStrike's financial transparency.

Differentiation

CrowdStrike's Falcon platform offers cloud-native endpoint security solutions, a key differentiator.

The company serves 44 of the Fortune 100, showcasing its strong market presence.

CrowdStrike's proactive threat hunting sets it apart in cybersecurity threat detection.

Upsides

Partnership with SonicWall opens new SMB market segment for CrowdStrike.

Recognition as a leader in ransomware prevention boosts CrowdStrike's market credibility.

Gamified learning initiatives help address cybersecurity skills gap, benefiting future talent pipeline.

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