Crowdstrike

Sr. Marketing Automation Specialist (Remote)

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Cybersecurity, BiotechnologyIndustries

About CrowdStrike

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role

As a Sr. Marketing Automation Specialist, you will play a critical role in building and executing high-impact marketing campaigns and event programs across the AMER + META regions. This role requires a Marketo expert who can manage and optimize complex marketing programs, support audience segmentation, analyze campaign performance, enhance database hygiene and enable stakeholders. You will be responsible for executing Tier 1 promotional campaigns for major in-person and virtual events in the Americas. You will also work closely with Regional Marketing, Growth Marketing, Marketing Operations, Digital Campaigns and Analytics teams to drive scalable, data-driven marketing programs. The ideal candidate thrives in fast-paced, enterprise environments, enjoys solving operational challenges, and is passionate about marketing automation efficiency. This person is a team player and thrives in an environment that requires the highest levels of cross-functional collaboration.

What You’ll Do

  • Build and execute high-performing email campaign and event programs in Marketo, ensuring seamless execution and accuracy.
  • Lead promotional campaign execution for Tier 1 AMER in-person and virtual events, collaborating with Field Marketing and Growth Marketing teams to optimize audience engagement.
  • Own audience segmentation and targeting strategies to improve personalization and engagement for the AMER database.
  • Develop A/B testing frameworks to optimize campaign performance and maximize engagement.
  • Analyze and report on campaign performance, leveraging insights to drive continuous improvement.
  • Collaborate with cross-functional teams, including Marketing Ops, Growth Marketing and Field Marketing, to enhance campaign processes and execution.
  • Drive process improvements, automating workflows and developing best practices to enhance efficiency.
  • Monitor and maintain database hygiene, ensuring accurate data flows between Marketo and Salesforce (SFDC).
  • Manage campaign execution across Workfront, Knak, Zuddl, Zoom, and PathFactory, ensuring seamless integration and operational efficiency.
  • Create and maintain training documentation and best practice guides for campaign processes, tools, and workflows.
  • Train internal teams and stakeholders on campaign execution tools and programs.

What You’ll Need

  • 5-7 years of experience in marketing operations, campaign execution, and marketing automation.
  • Expert proficiency in Marketo (Marketo Certified Expert strongly preferred).
  • Strong experience in Salesforce (SFDC), Workfront, Knak, Zuddl, Zoom, and PathFactory.
  • Strong project management skills, with the ability to manage multiple priorities in a fast-paced, high-growth environment.
  • Proven track record in campaign reporting, audience segmentation, and A/B testing.
  • Experience collaborating across marketing teams to align initiatives with business objectives and drive cohesive execution.
  • Serve as a QA expert, ensuring all marketing campaigns adhere to best practices, accurate audience targeting, and flawless execution across Marketo and integrated marketing tools.

Bonus Points

  • Marketo Certified Expert

Skills

Marketo
Marketing Automation
Campaign Execution
Event Marketing
Audience Segmentation
Database Hygiene
Email Campaigns
Data-Driven Marketing
Marketing Operations
Digital Campaigns
Analytics

Crowdstrike

Cloud-native endpoint security solutions provider

About Crowdstrike

CrowdStrike specializes in cybersecurity, focusing on protecting businesses from cyber threats through cloud-native endpoint security solutions. Their main product, the Falcon platform, includes services like Falcon Pro, which replaces traditional antivirus with next-generation antivirus that integrates threat intelligence, Falcon Insight for endpoint detection and response, and Falcon Device Control to manage connected devices. Unlike many competitors, CrowdStrike's services are subscription-based, allowing clients to choose different levels of protection based on their needs. The company serves a diverse clientele, including many Fortune 100 companies, and is recognized as a leader in the cybersecurity field, known for its effectiveness in threat detection and response.

Austin, TexasHeadquarters
2011Year Founded
$468MTotal Funding
IPOCompany Stage
Enterprise Software, CybersecurityIndustries
5,001-10,000Employees

Benefits

Competitive Employee Stock Purchase Plan
Remote-friendly culture
Market leader in compensation and equity awards
Competitive vacation and flexible working arrangements
Comprehensive health benefits + 401k plan
Paid Parental Leave, including adoption
Wellness programs
Professional development and mentorship opportunities
Open offices have stocked kitchens, coffee, soda and treats

Risks

Increased competition from companies like Lumos could challenge CrowdStrike's market share.
Recovery from last year's outage may still affect customer trust and future sales.
Pressure to demonstrate ROI by 2025 could challenge CrowdStrike's financial transparency.

Differentiation

CrowdStrike's Falcon platform offers cloud-native endpoint security solutions, a key differentiator.
The company serves 44 of the Fortune 100, showcasing its strong market presence.
CrowdStrike's proactive threat hunting sets it apart in cybersecurity threat detection.

Upsides

Partnership with SonicWall opens new SMB market segment for CrowdStrike.
Recognition as a leader in ransomware prevention boosts CrowdStrike's market credibility.
Gamified learning initiatives help address cybersecurity skills gap, benefiting future talent pipeline.

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