Performance Marketing Manager

Austin, Texas, United States

Apply with AI Apply

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Insurance Technology, InsurtechIndustries

Requirements

Candidates should possess 7-10 years of experience in performance marketing, with direct ownership of paid social channels like Meta, Snap, and TikTok. A proven track record of scaling campaigns and optimizing CAC/LTV is essential, along with comfort in data analysis, A/B testing, and performance measurement using tools such as Google Analytics, MMPs, and internal dashboards. Strong communication skills for translating insights into business impact and a demonstrated curiosity and adaptability for experimenting with new channels are also required. Experience in insurance, fintech, or another high-consideration category is a plus.

Responsibilities

The Performance Marketing Manager will own performance marketing campaigns across paid social, media networks, and emerging platforms. They will continuously test new channels, partners, and creative formats to expand reach and uncover scalable opportunities. Responsibilities include developing hypotheses, designing experiments, and measuring results to drive insights and optimize ROI. The role involves managing budgets, pacing, and forecasts across multiple campaigns and channels, partnering with creative and brand teams to brief and refine ad assets, and reporting on campaign performance, channel mix, and learnings to cross-functional stakeholders. Staying ahead of performance marketing trends and identifying new growth opportunities is also a key responsibility.

Skills

Performance Marketing

Paid Social

The Zebra

Online platform for insurance quote comparison

About The Zebra

The Zebra operates in the insurance comparison market, helping consumers quickly find car and home insurance quotes. Users can enter their personal information and coverage needs on the platform, which then displays quotes from over 100 trusted insurance providers in about 90 seconds. This process allows individuals to compare rates side by side, making it easier to choose the best option without contacting multiple companies. Unlike many competitors, The Zebra offers this service for free, earning revenue through partnerships with insurance providers when users select a quote. The goal of The Zebra is to simplify the insurance shopping experience, providing transparency and saving consumers money.

Austin, TexasHeadquarters

2012Year Founded

$246.7MTotal Funding

LATE_VCCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees