Marketing Director
FarmWise$100,000 - $120,000/year
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Communications Technology, SoftwareIndustries
Requirements
Candidates should have 5-7 years of experience in marketing and go-to-market strategy execution within the enterprise software/SaaS markets. Twilio values diverse experiences and encourages all qualified individuals to apply, regardless of their career path.
Responsibilities
The Field Marketing Manager will plan and execute regional marketing campaigns to drive sales and brand awareness, aligning closely with sales teams. Responsibilities include managing events, building local partnerships, tailoring global strategies to local markets, generating leads, supporting pipeline growth, and ensuring consistent messaging. This role involves developing demand generation programs, identifying acquisition opportunities, creating customized marketing programs for target accounts, and managing vendors and agencies. Additionally, the manager will evaluate campaign effectiveness, report on key performance metrics, manage the marketing budget, and optimize spend and activity delivery for maximum ROI.
Skills
Field Marketing
Campaign Planning
Event Management
Partnership Management
Demand Generation
Lead Generation
Sales Alignment
Marketing Strategy
Account Management
Go-to-Market Strategy
Twilio
Cloud communications platform for developers
About Twilio
Twilio provides a cloud communications platform that enables developers to add various communication features like voice, messaging, video, and email to their applications. By using Twilio's APIs, developers can easily integrate these functionalities into their software, allowing for seamless communication with users. What sets Twilio apart from its competitors is its flexible pay-as-you-go pricing model, which charges clients based on their actual usage, making it suitable for businesses of all sizes, from startups to large enterprises. The company's goal is to empower businesses across different industries, such as healthcare, finance, retail, and education, to enhance their communication strategies and improve customer engagement.
San Francisco, CaliforniaHeadquarters
2008Year Founded
$243.9MTotal Funding
IPOCompany Stage
Consulting, Enterprise SoftwareIndustries
5,001-10,000Employees
Benefits
Vacation: Twilio offers generous annual time off in all countries for you to enjoy.
Healthcare: We are dedicated to helping our employees live longer and healthier lives through comprehensive health programs.
Retirement: Twilio cares about your retirement! We offer programs to help our employees plan for their retirement needs.
Family leave: At Twilio we recognize the importance of family. We offer generous maternity, paternity, and adoption leaves, as well as family medical care leave.
Earn your stripes: Build and present a Twilio app to earn your Twilio track jacket and receive $30 per month for e‑books for continued learning and education.
Catered meals: We provide a variety of snacks, drinks, and catered meals in each of our locations.
Risks
End-of-life for Programmable Video tool may lead to customer dissatisfaction.
Layoffs of 295 workers could decrease morale and affect service quality.
Engagement with Qatalyst Partners suggests potential internal conflicts and strategic shifts.
Differentiation
Twilio integrates voice, video, messaging, and email into applications, enhancing communication capabilities.
The pay-as-you-go pricing model offers flexibility and scalability for businesses of all sizes.
Twilio's APIs enable developers to build and scale communication solutions efficiently.
Upsides
Acquisition of SendGrid enhances Twilio's email API offerings, boosting market share.
Collaboration with Jack Henry strengthens Twilio's presence in the financial services sector.
Partnership with CareNote expands Twilio's reach into specialized markets like pastoral care.
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