Field Marketing Manager
AstronomerSalary not specified
Full Time
Junior (1 to 2 years)
$60,000 – $75,000Compensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Home Building, Home Remodeling, SoftwareIndustries
Requirements
Candidates should have at least 3 years of work experience, including experience teaching groups in-person about new products or services, ideally software. They must be confident in presenting, relationship building, and meeting new people, with strong people skills and a highly proficient networker. Comfort with cold calling to set up educational events and a results-focused approach are essential. A vehicle for travel to events is also required. Knowledge of or experience with home building or remodeling businesses, experience marketing software, and experience with event planning & execution are ideal.
Responsibilities
The Field Marketing Associate will build awareness and demand for Houzz Pro software among local home building and remodeling communities through in-person education and events. Responsibilities include promoting Houzz Pro software, educating home builders and remodelers about its tools, setting up local educational events, working with local building and remodeling association chapters, and leveraging personal networks. They will generate affinity for the Houzz and Houzz Pro brands and generate leads for the sales team through personal outreach and community relationship building. This role involves collaborating with the Houzz industry marketing team for support on social media, marketing materials, and event execution, and requires approximately 75% travel.
Skills
Field Marketing
Event Planning
Lead Generation
Community Outreach
Presentation Skills
Relationship Building
Networking
Cold Calling
Software Promotion
Product Education
Social Media Marketing
Marketing Materials
Event Execution
Houzz
Online platform for home improvement services
About Houzz
Houzz is an online platform focused on home improvement and remodeling. It connects homeowners with professionals such as contractors, architects, and interior designers. Homeowners can browse a directory of professionals to find the right fit for their projects, while professionals can create detailed profiles to market their services. The platform also offers a wealth of inspiration and ideas for homeowners, allowing them to explore different styles and rooms, and connect with local experts. Houzz differentiates itself from competitors by combining a marketing tool, customer relationship management (CRM) system, and project management features into one platform. The company's goal is to facilitate home improvement projects by making it easier for homeowners to find professionals and for professionals to showcase their work.
Palo Alto, CaliforniaHeadquarters
2009Year Founded
$596.9MTotal Funding
LATE_VCCompany Stage
Consumer Software, Enterprise Software, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Paid Vacation
Home Office Stipend
Health Insurance
Dental Insurance
Vision Insurance
Parental Leave
Mental Health Support
Professional Development Budget
401(k) Retirement Plan
Health Savings Account/Flexible Spending Account
Wellness Program
Risks
Emerging platforms offering similar services at lower costs threaten Houzz's market share.
DIY home improvement apps may reduce demand for professional services on Houzz.
Economic downturns could negatively impact the home remodeling industry and Houzz's revenue.
Differentiation
Houzz offers the largest residential design database globally, enhancing user inspiration and ideas.
The platform integrates CRM and project management tools for professionals, streamlining their operations.
Houzz's international presence in cities like London and Tokyo broadens its market reach.
Upsides
Houzz Pro's new AI tools enhance project management and reduce costly errors for professionals.
The rise of smart home technology offers Houzz opportunities to expand its product offerings.
Increased demand for biophilic design allows Houzz to feature more nature-inspired ideas.
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