B2B Marketing Lead
MyFitnessPalFull Time
Mid-level (3 to 4 years)
Candidates must have 5-7 years of B2B marketing experience focused on enterprise buyers, with a preference for SaaS experience. A proven track record of delivering measurable enterprise pipeline and revenue impact is essential, along with a strong understanding of enterprise buying cycles and decision-making processes. Hands-on experience creating and optimizing campaigns using marketing automation and CRM tools, particularly Salesforce, is required. Proficiency in using AI tools and technology for marketing innovation and strong collaboration skills with Sales, Product Marketing, and Operations are also necessary.
The Enterprise Marketing Manager will develop and execute campaigns designed to drive pipeline and revenue for enterprise accounts. This role involves collaborating closely with Sales to identify priorities and align on targeting, timing, and messaging. Responsibilities include using buyer insights and data to refine campaigns and improve performance, creating programs that support all stages of the funnel from awareness to close, and measuring, analyzing, and reporting on campaign results with clear links to pipeline. The manager will also test and adopt AI-driven marketing strategies to increase efficiency and personalization.
Corporate e-learning platform with AI integration
Docebo creates software and support systems to assist businesses in training their employees and stakeholders. Its platform combines various learning methods, such as formal, social, and experiential learning, enhanced by artificial intelligence to make the learning experience more personalized and engaging. This approach sets Docebo apart from traditional learning management systems that focus solely on formal courses. The company primarily targets corporate clients across different industries, recognizing the growing need for effective training solutions in the corporate e-learning sector. Docebo operates on a Software-as-a-Service (SaaS) model, where clients subscribe to access its platform, allowing for flexible usage based on their needs. The company's goal is to provide a comprehensive learning platform that supports continuous employee development and adapts to the evolving demands of the workforce.