[Remote] Regional Field Marketing Director, Americas at WatchGuard Technologies

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

10+ years of B2B marketing experience, including field, demand generation, or channel marketing leadership roles, preferably in cybersecurity, IT, or SaaS
Proven track record of achieving marketing-influenced pipeline goals and partnering closely with Sales to accelerate deal progression
Demonstrated experience leading and developing high-performing teams across geographies
Deep understanding of integrated marketing - spanning digital, events, content, and partner ecosystems
Strong business acumen with the ability to translate marketing metrics into business impact
Excellent communication, presentation, and influencing skills with experience engaging senior executives and cross-functional stakeholders
Strong budget management, forecasting, and reporting capabilities
Proficiency in CRM, marketing automation, and analytics platforms
Ability to thrive in a fast-paced, matrixed, global organization

Responsibilities

Lead and inspire a high-performing field marketing team, fostering a culture of accountability, creativity, and results
Develop and execute integrated sales and marketing strategies that drive awareness, demand generation, and marketing-influenced pipeline growth across the Americas
Partner with regional Sales leadership to align go-to-market priorities, co-create territory marketing plans, and ensure marketing activities directly support pipeline and revenue targets
Translate global campaigns and corporate messaging into impactful regional programs that resonate with local markets, partners, and customer segments
Build strong collaboration between field marketing, product marketing, and global demand teams to ensure regional customization and flawless execution of campaigns
Define and track key metrics for marketing-influenced and sourced pipeline, optimizing tactics and budget allocation for maximum impact
Identify and activate innovative, multi-channel marketing approaches that drive engagement across digital, event, and partner ecosystems
Manage and optimize the regional marketing budget, ensuring transparency, ROI measurement, and alignment to business priorities
Work closely with sales teams and WatchGuard Partners to strengthen relationships, drive MDF utilization, and co-develop marketing programs that enhance partner performance
Collaborate with PR and Social Media teams to amplify regional visibility, thought leadership, and customer advocacy through success stories, media engagement, and social channels
Serve as a regional marketing thought leader, proactively sharing insights, best practices, and market intelligence with internal stakeholders
Drive operational excellence and continuous improvement within the field marketing organization

Skills

WatchGuard Technologies

Unified cybersecurity solutions for service providers

About WatchGuard Technologies

WatchGuard Technologies provides a Unified Security Platform® that helps managed service providers deliver comprehensive cybersecurity services. This platform includes various products and services that address different cybersecurity needs, such as network security, advanced endpoint protection, multi-factor authentication, and secure Wi-Fi. The platform works by integrating multiple security features into one cohesive system, allowing service providers to enhance their operational efficiency and scale their business effectively. What sets WatchGuard apart from its competitors is its focus on creating a platform specifically for managed service providers, along with its commitment to shared knowledge and automation, which simplifies security management for its clients. The goal of WatchGuard Technologies is to protect businesses worldwide by offering integrated security solutions that ensure both strong protection and streamlined operations.

Seattle, WashingtonHeadquarters

1996Year Founded

IPOCompany Stage

CybersecurityIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Paid Holidays

Paid Vacation

Paid Sick Leave

Paid Parental Leave

401(k) Retirement Plan

401(k) Company Match

Professional Development Budget

Adoption Assistance

Fertility Treatment Support

Childcare Support

Risks

Integration challenges from ActZero acquisition may affect service delivery.

WatchGuard MDR faces competition from established MDR providers.

Emergence of quantum cryptographic standards could challenge WatchGuard's encryption technologies.

Differentiation

WatchGuard offers a Unified Security Platform tailored for managed service providers.

The company integrates AI-driven threat analysis through its acquisition of ActZero.

WatchGuard's AuthPoint solution is recognized for its excellence in multi-factor authentication.

Upsides

Growing demand for MDR services aligns with WatchGuard's recent product offerings.

Expansion in the Asia Pacific region presents significant market opportunities for WatchGuard.

Increased remote work boosts demand for WatchGuard's secure VPN solutions.

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