Enterprise Product Marketing Manager
CointrackerFull Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Candidates should have significant experience in product marketing, with a strong background in enterprise software within a fast-growing startup environment. Exceptional storytelling and communication skills for both technical and executive audiences are essential, along with a proven ability to build strategies and execute them. Experience partnering with sales and customer success/engagement teams and a data-driven mindset focused on measurable outcomes are required. A background in B2B SaaS or complex enterprise solutions is preferred.
The Staff Product Marketing Manager will build and execute go-to-market strategies for enterprise products, crafting clear and compelling messaging and positioning. They will partner closely with sales and engagement teams to ensure alignment, enable sales with necessary tools, content, and training, and gather customer insights and market intelligence to inform strategy. This role also involves leading product and feature launches across the organization and measuring and optimizing the impact of marketing programs on pipeline and adoption.
Digital solutions for insurance claims processing
Assured.Claims provides digital solutions specifically for Property and Casualty (P&C) insurance carriers, focusing on enhancing the claims process. Their platform allows insurers to manage claims digitally, utilizing a combination of artificial intelligence and human interaction to facilitate effective communication with all parties involved. A key feature of their service is the First Notice of Loss (FNOL) web app, which helps insurers collect structured data at the beginning of a claim, leading to improved customer experiences and faster claim resolutions. Assured.Claims differentiates itself by offering a white-label solution, enabling insurers to implement their technology under their own brand without needing to develop it themselves. The company's goal is to streamline the claims process for insurers, ultimately improving efficiency and accuracy in claims handling.