Sr. Campaign Specialist (Remote)
CrowdstrikeFull Time
Senior (5 to 8 years)
Candidates should possess a Bachelor's degree and 7-10 years of marketing experience, with a proven track record in running B2B campaigns across multiple audiences. Experience in Financial Services, Mortgage, and/or Fintech is required, along with proficiency in Salesforce, MarketingCloud, HubSpot, and Google Analytics. Strong project management skills, a data-first mindset with the ability to set up tracking and attribution, excellent communication and presentation skills, and the ability to influence without authority are also essential. Knowledge of media and media buying is expected.
The Marketing Campaign Manager will plan, execute, and measure integrated campaigns across digital, email, social, paid media, and events, utilizing marketing automation platforms to drive lead generation and optimize conversion rates. This role involves close collaboration with product marketing, sales, operations, and design teams to develop campaigns and supporting materials. Responsibilities also include managing external vendors, tracking KPIs, reporting on campaign effectiveness to leadership, and developing marketing strategies that move the needle on pipeline and brand awareness.
Provides title insurance and real estate services
First American provides title insurance, specialty insurance, and various real estate-related services. Their title insurance protects homebuyers and property owners from potential ownership disputes and financial losses related to real estate transactions. The company offers a platform called myFirstAm®, which allows users to access property information, manage orders, and streamline the closing process from any device. Unlike many competitors, First American has a vast database of property data, with over 5.5 billion document images, making it a leading provider of real estate data solutions. The company's goal is to facilitate smooth real estate transactions while ensuring that clients' investments are protected.