Marketing Campaign Manager (Remote) at First American

Florida City, Florida, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Real EstateIndustries

Requirements

Candidates should possess a Bachelor's degree and 7-10 years of marketing experience, with a proven track record in running B2B campaigns across multiple audiences. Experience in Financial Services, Mortgage, and/or Fintech is required, along with proficiency in Salesforce, MarketingCloud, HubSpot, and Google Analytics. Strong project management skills, a data-first mindset with the ability to set up tracking and attribution, excellent communication and presentation skills, and the ability to influence without authority are also essential. Knowledge of media and media buying is expected.

Responsibilities

The Marketing Campaign Manager will plan, execute, and measure integrated campaigns across digital, email, social, paid media, and events, utilizing marketing automation platforms to drive lead generation and optimize conversion rates. This role involves close collaboration with product marketing, sales, operations, and design teams to develop campaigns and supporting materials. Responsibilities also include managing external vendors, tracking KPIs, reporting on campaign effectiveness to leadership, and developing marketing strategies that move the needle on pipeline and brand awareness.

Skills

Marketing Campaign Management

Demand Generation

Lead Generation

Digital Marketing

Email Marketing

Social Media Marketing

Paid Media

Event Marketing

Marketing Automation

KPI Management

Data Analysis

Campaign Optimization

First American

Provides title insurance and real estate services

About First American

First American provides title insurance, specialty insurance, and various real estate-related services. Their title insurance protects homebuyers and property owners from potential ownership disputes and financial losses related to real estate transactions. The company offers a platform called myFirstAm®, which allows users to access property information, manage orders, and streamline the closing process from any device. Unlike many competitors, First American has a vast database of property data, with over 5.5 billion document images, making it a leading provider of real estate data solutions. The company's goal is to facilitate smooth real estate transactions while ensuring that clients' investments are protected.

Santa Ana, CaliforniaHeadquarters

1889Year Founded

$800.2MTotal Funding

VENTURE_UNKNOWNCompany Stage

Financial Services, Real EstateIndustries

10,001+Employees

Benefits

401k matching

Health, vision, dental insurance

Professional development

Risks

Data breach allegations could harm First American's reputation and lead to legal issues.

Integration of Mother Lode may face challenges and financial risks.

Dependence on digital transformation poses risks if technology advances rapidly.

Differentiation

First American offers comprehensive title insurance and settlement services nationwide.

The company provides a vast database of over 5.5 billion document images.

First American's digital platform, myFirstAm®, enhances real estate transaction efficiency.

Upsides

Acquisition of Mother Lode expands First American's market share in California.

Docutech purchase boosts First American's digital mortgage revenue by 38%.

Growing fintech trends align with First American's digital transformation strategy.

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