Senior Digital Media Analyst

Employment Type: Full Time

Position Overview

The Senior Digital Media Analyst is a customer-facing role responsible for planning, executing, and optimizing comprehensive paid media campaigns across multiple digital channels. This role manages client accounts and campaign portfolios, driving performance marketing initiatives through paid social, pay-per-click (PPC), programmatic advertising, and other digital media channels and platforms including TikTok, Spotify, and out-of-home (OOH). This position requires strategic thinking, hands-on campaign management, and client relationship management to deliver measurable results and exceed performance goals.

Responsibilities

• Campaign Strategy & Planning: Develop comprehensive paid media strategies across paid social, PPC, and programmatic channels based on client objectives, budget, and target audiences.
• Campaign Execution & Management: Set up, launch, and manage campaigns in platforms including Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, and programmatic DSPs.
• Performance Monitoring & Optimization: Analyze campaign metrics, identify optimization opportunities, and implement data-driven improvements to maximize ROI.
• Client Communication and Reporting: Prepare and present performance reports, campaign insights, and strategic recommendations to clients.
• Budget Management: Allocate and monitor media budgets across channels, ensuring efficient spend and pacing toward monthly goals.
• Account Management: Serve as the primary point of contact for assigned client accounts, managing relationships and ensuring client satisfaction.
• Cross-Channel Integration: Coordinate campaigns across multiple channels to ensure consistent messaging and optimal audience targeting.

Requirements & Skills

• At least 4-6 years of client-facing, hands-on experience in digital media buying, campaign management and optimization, and digital strategy.
• Experience with marketing automation platforms.
• Deep understanding of digital advertising auction dynamics and bidding strategies, providing this expertise in engaging ways to customers and coworkers.
• Comprehensive knowledge of audience targeting, segmentation, and persona development.
• Understanding of attribution models and multi-touch campaign management.
• Knowledge of privacy regulations (GDPR, CCPA) and their impact on digital marketing.
• Familiarity with marketing funnel optimization and conversion tracking.
• Knowledge of creative testing methodologies and A/B testing frameworks.

Company Information

Serving the People Who Serve the People

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive.

Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as one of the best companies to work for by BuiltIn. Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place.

With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

Want to know more? See more of what we do here.

Salary: [Not Specified] Location Type: [Not Specified]