Senior Paid Social Account Manager
Seer InteractiveSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Govtech, Software, Government TechnologyIndustries
Requirements
Candidates should have 4-6 years of client-facing, hands-on experience in digital media buying, campaign management and optimization, and digital strategy. A deep understanding of digital advertising auction dynamics and bidding strategies, comprehensive knowledge of audience targeting, segmentation, and persona development, and familiarity with marketing funnel optimization and conversion tracking are required. Knowledge of privacy regulations (GDPR, CCPA) and creative testing methodologies, along with experience in paid social, PPC, programmatic advertising, TikTok, Spotify, and OOH, is also necessary.
Responsibilities
The Senior Digital Media Analyst will develop comprehensive paid media strategies across paid social, PPC, and programmatic channels based on client objectives, budget, and target audiences. They will execute and manage campaigns in platforms like Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, and programmatic DSPs. This role involves analyzing campaign metrics, identifying optimization opportunities, and implementing data-driven improvements to maximize ROI. Additionally, the analyst will prepare and present performance reports and strategic recommendations to clients, manage media budgets, serve as the primary point of contact for client accounts, and coordinate campaigns across multiple channels for consistent messaging and optimal audience targeting.
Skills
Paid Media Campaigns
Digital Channels
Performance Marketing
Paid Social
PPC
Programmatic Advertising
TikTok
Spotify
OOH Advertising
Client Relationship Management
Data Analysis
Campaign Optimization
Granicus
Digital solutions for government agencies
About Granicus
Granicus provides digital solutions specifically designed for government agencies and public sector organizations. Their software products help improve the efficiency and transparency of government operations. Granicus offers a variety of tools, including platforms for managing public meetings, live streaming legislative sessions, and facilitating citizen engagement and feedback. These solutions enable government entities to communicate better with citizens and deliver services online more effectively. Unlike many competitors, Granicus focuses exclusively on the GovTech market, catering to a wide range of clients from federal to local government levels. The company's goal is to enhance public engagement and streamline government processes through technology, generating revenue primarily through subscription-based services and professional support.
Core, West VirginiaHeadquarters
1999Year Founded
$10MTotal Funding
EARLY_VCCompany Stage
Government & Public SectorIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Unlimited Paid Time Off
401(k) Company Match
Paid Parental Leave
Group legal coverage
Risks
Integration challenges with Simpleview and SmartGov may delay product enhancements.
Focus on destination marketing could divert attention from core GovTech services.
Intensifying competition in the GovTech market pressures Granicus to innovate rapidly.
Differentiation
Granicus specializes in digital solutions for government agencies, enhancing public engagement.
The company offers subscription-based services, ensuring a steady revenue stream.
Granicus provides tools for managing public meetings and live video streaming.
Upsides
Increased demand for digital public engagement tools boosts Granicus' market potential.
Acquisitions of Simpleview and SmartGov expand Granicus' market share and service offerings.
Growing government funding for digital transformation projects offers new revenue streams.
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