[Remote] Paid Social Media Manager at Eight Sleep

Remote

Eight Sleep Logo
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries

Requirements

  • 3+ years of experience with Meta Business Suite with proven success working on campaigns for direct-to-consumer brands, ideally with budgets above $1M per year
  • Experience with TikTok, Pinterest, and Affiliate marketing
  • Strategic, analytical, and creative individual
  • Experience analyzing campaign performance and interpreting KPIs
  • Ability to analyze and recommend new copy, creative assets, bidding strategies, and testing structures using both qualitative and quantitative metrics
  • Ability to research market trends and competition
  • Ability to develop and implement tests at a rapid pace
  • Ability to stay up to date on relevant industry trends, new ad products, and best practices

Responsibilities

  • Lead performance marketing channels, including Meta, TikTok, and Affiliate, while collaborating cross-functionally on Search, Shopping, and YouTube across all markets
  • Carefully analyze campaign performance, evaluate and interpret key performance indicators (KPIs), and work closely with the performance and data team to consolidate learnings and continuously optimize campaigns for greater efficiency
  • Continuously propose optimizations and ensure the quality control of campaigns
  • Prepare accurate reports with clearly synthesized insights and actionable next steps
  • Develop and implement tests at a rapid pace

Skills

Eight Sleep

Personalized temperature control for better sleep

About Eight Sleep

Eight Sleep focuses on enhancing sleep quality through its main product, The Pod, which is a bed accessory that allows users to control the temperature on each side of the bed. This temperature can be adjusted between 55°F and 110°F, catering to individual preferences for a more comfortable sleep experience. The Pod also tracks sleep patterns and provides health insights, helping users understand their sleep quality and trends. It includes features like a gentle vibration and thermal alarm for waking up. Eight Sleep differentiates itself from competitors by offering a direct-to-consumer sales model with flexible payment options and a risk-free 30-night trial, making it easier for customers to try their product. The company's goal is to improve sleep quality and overall wellness for its users.

New York City, New YorkHeadquarters
2014Year Founded
$157.6MTotal Funding
SERIES_CCompany Stage
Consumer Software, Healthcare, Consumer GoodsIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Unlimited Paid Time Off
Commuter Benefits
Parental Leave
Company Equity

Risks

High price point of Pod 4 Ultra may limit market penetration.
Expansion into UAE may face cultural and regulatory challenges.
Reliance on direct-to-consumer sales could be vulnerable to shifts in buying behavior.

Differentiation

Eight Sleep offers personalized temperature control with The Pod, enhancing sleep quality.
The Pod provides sleep and health insights, setting it apart in the wellness market.
Eight Sleep's direct-to-consumer model includes flexible payment options and risk-free trials.

Upsides

Expansion into the UAE indicates growing international presence and revenue potential.
Partnership with athletes like Taylor Fritz boosts brand visibility in sports sectors.
Continuous product improvement with Pod 4 Ultra positions Eight Sleep as a tech leader.

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