[Remote] Paid Media Manager at Givebutter

Remote

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$90,000 – $110,000Compensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

SoftwareIndustries

Requirements

5+ years of hands-on experience with Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads
Strong understanding of SEM fundamentals including keyword match types and bidding strategies
Experience with multiple campaign types including search, display, retargeting, demand generation, video, and performance max
Proficiency with Google Tag Manager

Responsibilities

Launch and manage campaigns across Google Ads (Search, PMax, Demand Gen, YouTube, Display), Microsoft Ads, LinkedIn Ads, Meta Ads, and more
Conduct keyword research, write ad copy, and structure campaigns to align with business goals
Monitor account performance, analyze key metrics (CPA, ROAS, CVR, etc.), and flag insights or issues
Build and maintain reports to communicate results to stakeholders
Lead paid search audits, paid social audience audits, and competitive research to drive continuous improvement
Partner with creative and growth teams to align messaging, landing pages, and testing strategies
Own conversion tracking, pixels, UTMs, and events
Build dashboards and deep dives in Hex, GA4, and HubSpot

Skills

Key technologies and capabilities for this role

Paid MediaGoogle AdsMicrosoft AdsLinkedIn AdsMeta AdsProgrammatic AdvertisingPerformance MarketingGrowth EngineBudget ManagementReporting

Questions & Answers

Common questions about this position

What is the salary range for the Paid Media Manager position?

The salary range is $90K - $110K.

Is this a remote position?

Yes, this is a fully remote role.

What key skills are required for this role?

Candidates should obsess over metrics, live in dashboards to analyze performance data, be full-stack search marketers handling keyword research to bid strategy, love testing everything through A/B experiments, and collaborate instinctively across teams while seeing the full funnel.

What is the company culture like at Givebutter?

Givebutter emphasizes fun in both giving and work, has been certified as a Great Place to Work® for multiple years, and fosters collaboration across functions in a mission-driven environment to empower changemakers.

What makes a strong candidate for this Paid Media Manager role?

Strong candidates obsess over metrics, excel at dashboard analysis and spotting optimizations, are full-stack search marketers who love testing, collaborate naturally, and focus on full-funnel efficiency.

Givebutter

Fundraising platform for nonprofits and schools

About Givebutter

Givebutter provides a platform for nonprofits, schools, and other organizations to raise funds through various methods. The platform includes tools for managing events, ticketing, and livestreaming, as well as features for tracking donations and setting up recurring donation plans. It supports both in-person and online fundraising, making it adaptable for different campaign needs. Unlike many competitors, Givebutter allows organizations to use its services for free, generating revenue through transaction fees and optional tips from donors. Additionally, it offers integrations with other applications to improve the fundraising experience.

Washington, District of ColumbiaHeadquarters

2016Year Founded

$6.8MTotal Funding

SEEDCompany Stage

Consumer Software, Social Impact, EntertainmentIndustries

51-200Employees

Benefits

Health Insurance

Mental Health Support

Remote Work Options

401(k) Company Match

Unlimited Paid Time Off

Parental Leave

Home Office Stipend

Professional Development Budget

Charitable Giving

Risks

Emerging competitors like Funraise and Donorbox could capture market share.

Cryptocurrency donations' popularity challenges platforms not fully supporting them.

Economic downturns may reduce transaction volumes, impacting Givebutter's revenue.

Differentiation

Givebutter offers a unique DAF donate button, first in the market.

The platform supports both in-person and digital fundraising, enhancing versatility.

Givebutter integrates with third-party apps, streamlining the fundraising process.

Upsides

Increased digital wallet adoption enhances donor convenience and donation volumes.

Virtual and hybrid events create new opportunities for engaging online donors.

AI-driven analytics help organizations optimize donor campaigns effectively.

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