Digital Strategist

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Professional Services SoftwareIndustries

Requirements

Candidates should have over 5 years of experience in content or web strategy, integrated marketing, or customer marketing. Experience within the legal industry or marketing legal or accounting technology is required, along with experience building digital campaigns with segmentation based on personas. Advanced collaboration and communication skills, coupled with strong analytical and data-driven capabilities in digital marketing metrics, are also necessary.

Responsibilities

The Digital Strategist will develop a deep understanding of key customer segments and buyer personas, identifying pain points and behaviors through various research methods. They will map and analyze the customer journey, translate insights into messaging and digital experiences, and manage the content calendar to coordinate marketing initiatives. This role involves planning and managing digital programs to engage audiences and establish thought leadership, contributing to the SEO/AEO roadmap by documenting audience questions and keywords. The strategist will partner with various teams to improve digital presence, manage community programs, identify and propose solutions for friction points in the digital journey, and ensure content is engaging and relevant. They will also leverage personalization tools to implement tailored website experiences and collaborate with SEO/Content teams to develop content for search engines and AI. Additionally, they will share content and web assets with marketing and sales teams and create program quick reference guides.

Skills

Digital Marketing

Audience Research

Content Strategy

SEO

AEO

Conversion Rate Optimization

Customer Journey Mapping

Buyer Personas

Analytics

Search Trends

Competitive Audits

Messaging

Digital Experiences

Content Calendar Management

Marketing Programs

AffiniPay

Payment processing solutions for professionals

About AffiniPay

AffiniPay provides payment solutions specifically designed for professionals in various industries, including legal, accounting, design, and associations. Its main products, such as LawPay and CPACharge, offer customized payment processing systems that help clients manage transactions securely and efficiently. These solutions streamline payment processes, improve cash flow, and enhance the client experience. AffiniPay distinguishes itself from competitors by focusing on the unique needs of professional services and ensuring compliance with industry standards, which is essential for clients handling sensitive financial information. The company's goal is to be a trusted partner for professionals by providing secure and effective payment processing solutions that meet their specific requirements.

Austin, TexasHeadquarters

2005Year Founded

GROWTH_EQUITY_VCCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Risks

Increased competition from fintech startups could erode AffiniPay's market share.

Expansion into new markets may expose the company to unfamiliar regulatory challenges.

Reliance on key partnerships may pose a risk if these relationships change or dissolve.

Differentiation

AffiniPay specializes in payment solutions for professional services like legal and accounting.

The company offers industry-specific products such as LawPay and CPACharge.

AffiniPay emphasizes security and compliance, crucial for handling sensitive financial information.

Upsides

Expansion into Puerto Rico could open new markets and increase revenue streams.

Significant investment from Genstar Capital could accelerate growth and innovation.

CEO Dru Armstrong's recognition could enhance the company's reputation and attract top talent.

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