[Remote] Digital Strategist at AffiniPay

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Professional Services SoftwareIndustries

Skills

Key technologies and capabilities for this role

Digital MarketingAudience ResearchContent StrategySEOAEOConversion Rate OptimizationCustomer Journey MappingBuyer PersonasAnalyticsSearch TrendsCompetitive AuditsMessagingDigital ExperiencesContent Calendar ManagementMarketing Programs

Questions & Answers

Common questions about this position

What is the location or work arrangement for this Digital Strategist role?

This information is not specified in the job description.

What salary or compensation does this position offer?

This information is not specified in the job description.

What key skills are needed for the Digital Strategist role?

Key skills include audience research, content strategy, SEO/AEO expertise, customer journey mapping, and data analysis from analytics, surveys, and competitive audits.

What is the company culture like at AffiniPay?

AffiniPay is a fast-growing fintech company recognized as one of Inc. 5000’s fastest growing companies for 13 years, with expanding teams focused on innovation in professional services payments and practice management software.

What makes a strong candidate for the Digital Strategist position?

A strong candidate is audience-obsessed with experience in developing buyer personas, mapping customer journeys, creating SEO/AEO strategies, and managing content calendars based on data-driven insights.

AffiniPay

Payment processing solutions for professionals

About AffiniPay

AffiniPay provides payment solutions specifically designed for professionals in various industries, including legal, accounting, design, and associations. Its main products, such as LawPay and CPACharge, offer customized payment processing systems that help clients manage transactions securely and efficiently. These solutions streamline payment processes, improve cash flow, and enhance the client experience. AffiniPay distinguishes itself from competitors by focusing on the unique needs of professional services and ensuring compliance with industry standards, which is essential for clients handling sensitive financial information. The company's goal is to be a trusted partner for professionals by providing secure and effective payment processing solutions that meet their specific requirements.

Austin, TexasHeadquarters

2005Year Founded

GROWTH_EQUITY_VCCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Risks

Increased competition from fintech startups could erode AffiniPay's market share.

Expansion into new markets may expose the company to unfamiliar regulatory challenges.

Reliance on key partnerships may pose a risk if these relationships change or dissolve.

Differentiation

AffiniPay specializes in payment solutions for professional services like legal and accounting.

The company offers industry-specific products such as LawPay and CPACharge.

AffiniPay emphasizes security and compliance, crucial for handling sensitive financial information.

Upsides

Expansion into Puerto Rico could open new markets and increase revenue streams.

Significant investment from Genstar Capital could accelerate growth and innovation.

CEO Dru Armstrong's recognition could enhance the company's reputation and attract top talent.

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