[Remote] Paid Social Strategist at Coder

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, Digital MarketingIndustries

Requirements

Minimum of 3+ years of experience in paid social media buying and planning
Experience in paid social planning and buying across at least 2 social platforms such as Meta, TikTok, Pinterest, Snapchat, YouTube, etc
Demonstrated critical thinking ability and appetite to learn additional social platforms and other media channels
Excellent communication skills, both written and verbal, with the ability to articulate complex ideas to clients and internal teams
Ability to take initial direction, then transition to a more independent work style
Excel skills: comfort with pivot tables and large datasets is a must
Proven ability to navigate client communication with senior stakeholders
Certifications in digital marketing and/or social media strategy are a plus (Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certification, etc.)
Ecommerce, Luxury, or Fashion experience is a plus

Responsibilities

Develop full funnel paid social strategies that align with client objectives, encompass marketplace trends, and adhere to best practices
Proficient in building out tactical strategy, platform selection, audience building, content mapping and flight recommendation
Ability to source, pull and compile competitive, marketplace, platform, audience and campaign performance research that guides media plan strategy
Establish and evolve your clients’ paid social strategy, including but not limited to: Learning Agendas, A/B Testing, Pixel Tagging & Event Management, client KPI and goal setting, campaign and audience optimizations
Analyze multi-platform campaign performance to provide detailed insights, key learnings and recommendations
Act as a trusted touch point with our clients, platform partners & cross-functional teams regarding campaign strategy within the respective vertical
Prepares and presents strategic / tactical plans and recommendations and is comfortable sharing with the clients and internal team members
Maintain open and productive communications with platform partners, ensuring our campaigns are of the highest standard

Skills

Paid Social

Facebook Ads

Instagram Ads

Audience Building

A/B Testing

Campaign Optimization

Pixel Tagging

Event Management

Media Planning

Performance Analysis

Social Media Strategy

Coder

Cloud-based platform for software development

About Coder

Coder.com provides a cloud-based platform for software development teams, allowing them to shift their work from local computers to cloud servers. This platform streamlines the onboarding process for developers, enabling them to quickly build, test, and compile code using the resources of the cloud. Coder.com prioritizes data security by ensuring that source code and data are kept secure behind the client's firewall, making it an appealing choice for businesses that value both security and efficiency. Unlike many competitors, Coder.com focuses specifically on serving software development teams and enterprises, offering a subscription-based model with tiered pricing plans that cater to different usage levels and features. The goal of Coder.com is to enhance the development process for teams by leveraging cloud infrastructure.

Austin, TexasHeadquarters

2017Year Founded

$75.8MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

201-500Employees

Benefits

Medical, dental, & vision

401k with 4% match

Parental leave

$250 Health & wellness monthly stipend

Flexible PTO

Remote work option

Flexible schedule

Risks

Competition from GitHub Codespaces could impact Coder's market share and growth.

Healthcare sector's cybersecurity challenges may deter adoption of cloud solutions.

Pressure from investors for rapid growth may lead to strategic missteps.

Differentiation

Coder offers a secure cloud-based platform for development teams to offload work.

The platform ensures source code and data remain secure behind the client's firewall.

Coder's subscription model provides tiered pricing plans based on usage and features.

Upsides

Recent $35M funding allows expansion of open-source footprint and cloud environments.

Premium plan introduction could attract high-value clients, enhancing revenue streams.

Support for Microsoft Dev Containers enhances user satisfaction and broadens user base.

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