[Remote] Sr. Media Analyst at Nutrafol

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health and Wellness, Consumer GoodsIndustries

Requirements

Candidates should have 7+ years of relevant experience in an integrated media role within an eCommerce brand or agency, with a preference for DTC experience. They must possess 4+ years of experience leading the analysis and interpretation of media performance across various paid channels, including digital, TV/CTV, social, search, influencer, and affiliate. Expertise in building and maintaining executive-ready dashboards and reports that link media investments to key performance indicators such as CAC, CPA, LTV, ROAS, and topline revenue is essential. Exceptional proficiency with Google Suite and Microsoft Excel, including the ability to work with and analyze large datasets quickly, accurately, and efficiently, is also required.

Responsibilities

The Senior Media Analyst will lead the analysis and interpretation of media performance across all paid channels, providing insights to support brand media planning and evaluate media mix effectiveness. This role involves developing frameworks for spend allocation, translating insights from tools like MTA and Campaign Manager into actionable media strategies, and collaborating with performance and data teams to align test-and-learn agendas and improve creative-to-media continuity. Responsibilities also include building executive-ready dashboards and reports that tie media investments to key KPIs, delivering proactive recommendations for optimization, and tracking market and competitive activity to inform strategy shifts.

Skills

Media Analysis

Reporting

Strategic Insights

Media Investment

Performance Marketing

Brand Marketing

Data Analysis

Digital Marketing

TV/CTV

Social Media

Search Engine Marketing

Influencer Marketing

Affiliate Marketing

Customer Acquisition

Analytics

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees