Strategic Partnerships Director
OpenXSalary not specified
Full Time
Expert & Leadership (9+ years)
$83,000 – $97,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, AdvertisingIndustries
Requirements
- Hands-on keyboard experience managing programmatic campaigns across major Demand-Side Platforms (DSPs), including The Trade Desk (TTD), DV360, and Amazon DSP
- Strong analytical skills
- Good understanding of measurement and optimization techniques
- Ability to translate data into actionable insights
- Strong understanding of the programmatic landscape
- Data-driven approach
- Passion for optimizing campaign performance
- Ability to thrive in a fast-paced environment
- Passion for programmatic advertising
- Enjoyment of collaborating with others
Responsibilities
- Executing programmatic strategies, aligning with campaign objectives and KPIs
- Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting
- Staying up-to-date with the latest programmatic trends, technologies, and best practices
- Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers
- Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns
- Playing a key role in the strategy and execution of programmatic advertising campaigns
- Implementing programmatic best practices
- Collaborating with other teams
- Delivering exceptional results
Skills
Programmatic Advertising
The Trade Desk
DV360
Amazon DSP
Demand-Side Platforms
Campaign Optimization
Data Analysis
Measurement Techniques
Wpromote
Digital marketing agency for business growth
About Wpromote
Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.
El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees
Benefits
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance
Risks
AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.
Differentiation
Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.
Upsides
Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.
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