Media Specialist (Remote) at Verisart

San Antonio, Texas, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Hands-on experience with ad management platforms (Meta Business Manager, Google Ads, programmatic DSPs)
Data-driven approach to campaign execution, optimization, and automation
Strong analytical skills
Technical expertise
Strategic mindset
Passion for performance-driven marketing
Ability to leverage a holistic view of performance
Familiarity with data privacy regulations (GDPR, CCPA, etc.)
Experience with A/B and multivariate testing (MVT)
Ability to work with 1st and 3rd party data integrations

Responsibilities

In-flight campaign management and optimization (30%)
Monitor pacing, bid efficiency, and KPI attainment on a daily basis
Track key campaign metrics such as CTR, conversion rates, and ROI across different geo-segments
Analyze real-time performance data to identify high-performing locations, creatives, and audience segments
Execute tactical, in-platform optimizations
Campaign configuration and technical execution (20%)
Lead the setup and launch of campaigns across multiple digital channels
Configure all technical aspects of the campaign
Test and validate that each local entity is assigned the correct creative and messaging
A/B testing and continuous improvement (15%)
Establish rigorous test-and-learn frameworks
Conduct A/B and multivariate testing on creative elements, offers, and messaging
Scale successful variations across larger audience segments
Data integration and targeting setup (10%)
Manage 1st and 3rd party data integrations
Ensure compliance with data privacy regulations
Implement custom audience segmentation and other audience modeling
Other duties
Work closely with cross-functional teams to maximize campaign effectiveness

Skills

Verisart

Blockchain-based digital certificates for art authentication

About Verisart

Verisart provides digital certificates that authenticate the history and creation of art and collectibles using blockchain technology. Their service allows artists, collectors, galleries, and museums to create secure and tamper-proof records of ownership and provenance. The certificates are generated through a user-friendly platform accessible via mobile devices or computers, requiring only two steps to create museum-quality records. Unlike traditional methods, Verisart's certificates are encrypted and timestamped on a decentralized ledger, ensuring high security and transparency. The company differentiates itself by focusing on the art market and offering a straightforward solution for certificate management. Verisart's goal is to set a global standard for art certification, making records of creation and ownership easily verifiable and protected.

Los Angeles, CaliforniaHeadquarters

2015Year Founded

$4.9MTotal Funding

CONVERTIBLECompany Stage

Crypto & Web3, Consumer GoodsIndustries

1-10Employees

Risks

Blockchain technology evolution may outpace Verisart's current platform capabilities.

Growing competitors like OpenSea could dilute Verisart's market share.

Cryptocurrency market volatility affects Verisart's revenue stability.

Differentiation

Verisart offers patented NFT minting and certification since 2015.

The platform allows creators to choose their blockchain and create smart contracts.

Verisart integrates COA for verifying authenticity of digital and physical art.

Upsides

Increased interest in fractional ownership boosts Verisart's fractionalized NFT offerings.

AI-generated art demand aligns with Verisart's authentication capabilities.

Digital art exhibitions increase need for Verisart's digital certification services.

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