Media Specialist (Remote) at Verisart

San Antonio, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Marketing, AdvertisingIndustries

Requirements

Hands-on experience with ad management platforms (Meta Business Manager, Google Ads, programmatic DSPs)
Strong analytical skills and a data-driven approach to campaign execution, optimization, and automation
Strategic mindset and passion for performance-driven marketing
Ability to leverage insights from website behavior data, offline conversion files, and other sources beyond standard media KPIs
Technical expertise in setup, execution, and optimization of campaigns across digital channels (Meta, Google Ads, Display, Programmatic, Video, CTV)
Knowledge of data privacy regulations (GDPR, CCPA) for compliance

Responsibilities

Act as primary owner of in-flight campaign performance: monitor pacing, bid efficiency, KPI attainment daily; track metrics like CTR, conversion rates, ROI across geo-segments (30%)
Analyze real-time performance data to identify high-performing locations, creatives, audiences; execute in-platform optimizations (budget reallocation, bidding strategies, creative swaps, audience refinement); implement CPA modeling (30%)
Lead hands-on setup and launch of campaigns across digital channels: configure audience mapping, creative rotations, dynamic content rules, tracking tags; leverage dynamic assets and local entities for localization; test and validate assignments (20%)
Establish test-and-learn frameworks; conduct A/B and multivariate testing on creatives, offers, messaging; scale successful variations and apply learnings across accounts (15%)
Manage 1st and 3rd party data integrations for audience targeting; ensure compliance with privacy regulations; implement custom audience segmentation and modeling; leverage granular segmentation for automation and localization (10%)
Work closely with cross-functional teams to maximize campaign effectiveness; analyze results, identify trends, issue optimization directives to meet/exceed KPIs

Skills

Key technologies and capabilities for this role

Meta Business ManagerGoogle AdsProgrammatic DSPsCampaign ManagementOptimizationDigital MarketingAnalyticsData-Driven MarketingAd PlatformsGeo-TargetingAutomationPerformance Marketing

Questions & Answers

Common questions about this position

Is this Media Specialist position remote?

Yes, this is a fully remote position.

What platforms must I have experience with for this role?

Hands-on experience with ad management platforms including Meta Business Manager, Google Ads, and programmatic DSPs is required.

What are the main skills needed for the Media Specialist role?

The role requires a strategic mindset, strong analytical skills, technical expertise, and a passion for performance-driven marketing.

What does the Media Specialist do on a daily basis?

The role involves in-flight campaign management and optimization (30% of time), including monitoring performance, analyzing data, and executing optimizations, as well as campaign configuration and technical execution (20%).

What salary or compensation is offered for this position?

This information is not specified in the job description.

Verisart

Blockchain-based digital certificates for art authentication

About Verisart

Verisart provides digital certificates that authenticate the history and creation of art and collectibles using blockchain technology. Their service allows artists, collectors, galleries, and museums to create secure and tamper-proof records of ownership and provenance. The certificates are generated through a user-friendly platform accessible via mobile devices or computers, requiring only two steps to create museum-quality records. Unlike traditional methods, Verisart's certificates are encrypted and timestamped on a decentralized ledger, ensuring high security and transparency. The company differentiates itself by focusing on the art market and offering a straightforward solution for certificate management. Verisart's goal is to set a global standard for art certification, making records of creation and ownership easily verifiable and protected.

Los Angeles, CaliforniaHeadquarters

2015Year Founded

$4.9MTotal Funding

CONVERTIBLECompany Stage

Crypto & Web3, Consumer GoodsIndustries

1-10Employees

Risks

Blockchain technology evolution may outpace Verisart's current platform capabilities.

Growing competitors like OpenSea could dilute Verisart's market share.

Cryptocurrency market volatility affects Verisart's revenue stability.

Differentiation

Verisart offers patented NFT minting and certification since 2015.

The platform allows creators to choose their blockchain and create smart contracts.

Verisart integrates COA for verifying authenticity of digital and physical art.

Upsides

Increased interest in fractional ownership boosts Verisart's fractionalized NFT offerings.

AI-generated art demand aligns with Verisart's authentication capabilities.

Digital art exhibitions increase need for Verisart's digital certification services.

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