Director of Programmatic Media (Remote) at Verisart

San Antonio, Texas, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Advertising, MarketingIndustries

Requirements

Deep programmatic expertise from the financial services sector
Understanding of unique compliance requirements of bank and credit union marketing
Ability to evaluate and onboard DSP partners (e.g., The Trade Desk, Google DV360, Amazon DSP)
Experience conducting comprehensive RFP/RFI processes for platforms based on client needs, technical capabilities, compliance features, and cost efficiency
Skills in establishing and strengthening direct platform relationships, negotiating contracts with DSP vendors, data providers, and verification partners
Capability to design and document programmatic best practices, SOPs, and governance frameworks tailored to financial services compliance
Experience building technical infrastructure roadmaps including audience segmentation strategies, creative specifications, tracking systems, and reporting dashboards
Expertise in building attribution modeling capabilities connecting paid search to online/offline outcomes using data curation and client first-party data integration
Ability to develop scalable processes supporting current campaigns and growth to $100M+ in media under management
Knowledge of programmatic advertising trends, platforms, and innovation in financial services marketing
Skills in strategic planning, market intelligence, competitive analysis, and go-to-market positioning
Ability to partner with Product, Analytics, and Creative teams for omnichannel strategies using proprietary data
Experience contributing to new business pitches and client presentations as programmatic SME
Ability to monitor industry developments in ad tech, privacy regulations, and platform changes
Hands-on experience in campaign execution, optimization, tactical setup, audience configuration, and performance guidance

Responsibilities

Lead evaluation, selection, and implementation of DSP partnerships to expand direct platform capabilities (40%)
Conduct RFP/RFI processes to assess platforms
Establish and strengthen direct platform relationships; negotiate contracts with vendors and partners
Design and document programmatic best practices, SOPs, and governance frameworks for financial services compliance
Build technical infrastructure roadmap including audience segmentation, creative specs, tracking, and reporting
Build attribution modeling connecting paid search to online/offline outcomes with data integration
Develop scalable processes for current campaigns and future growth to $100M+ media under management
Serve as internal SME on programmatic trends, platforms, and financial services innovation (25%)
Develop programmatic service offerings and go-to-market positioning to differentiate from generalist agencies
Analyze competitive landscape and identify opportunities for mid-market banks/credit unions
Partner with Product, Analytics, and Creative teams to integrate programmatic into omnichannel strategies
Contribute to new business pitches and client presentations as programmatic SME
Monitor ad tech, privacy regulations, and platform changes
Provide hands-on support for programmatic campaigns, optimization, and strategic decisions
Execute tactical campaign setup, audience configuration, and in-flight optimization

Skills

Key technologies and capabilities for this role

Programmatic AdvertisingDSPThe Trade DeskGoogle DV360Amazon DSPRFPRFIPerformance MarketingFinancial Services MarketingCompliance

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a fully remote position.

What is the salary for the Director of Programmatic Media role?

This information is not specified in the job description.

What key skills are required for this role?

The role requires deep programmatic expertise from the financial services sector, knowledge of DSP platforms like The Trade Desk, Google DV360, and Amazon DSP, experience with financial services compliance, and skills in attribution modeling and data integration.

What does the team structure look like for this position?

This role reports to the VP of Agency Services and involves leading the expansion of programmatic capabilities within Vericast's agency services.

What makes a strong candidate for this Director role?

A strong candidate has deep programmatic expertise in financial services, experience evaluating and implementing DSP platforms, knowledge of compliance for banks and credit unions, and the ability to build scalable infrastructure for managing $100M+ in media.

Verisart

Blockchain-based digital certificates for art authentication

About Verisart

Verisart provides digital certificates that authenticate the history and creation of art and collectibles using blockchain technology. Their service allows artists, collectors, galleries, and museums to create secure and tamper-proof records of ownership and provenance. The certificates are generated through a user-friendly platform accessible via mobile devices or computers, requiring only two steps to create museum-quality records. Unlike traditional methods, Verisart's certificates are encrypted and timestamped on a decentralized ledger, ensuring high security and transparency. The company differentiates itself by focusing on the art market and offering a straightforward solution for certificate management. Verisart's goal is to set a global standard for art certification, making records of creation and ownership easily verifiable and protected.

Los Angeles, CaliforniaHeadquarters

2015Year Founded

$4.9MTotal Funding

CONVERTIBLECompany Stage

Crypto & Web3, Consumer GoodsIndustries

1-10Employees

Risks

Blockchain technology evolution may outpace Verisart's current platform capabilities.

Growing competitors like OpenSea could dilute Verisart's market share.

Cryptocurrency market volatility affects Verisart's revenue stability.

Differentiation

Verisart offers patented NFT minting and certification since 2015.

The platform allows creators to choose their blockchain and create smart contracts.

Verisart integrates COA for verifying authenticity of digital and physical art.

Upsides

Increased interest in fractional ownership boosts Verisart's fractionalized NFT offerings.

AI-generated art demand aligns with Verisart's authentication capabilities.

Digital art exhibitions increase need for Verisart's digital certification services.

Land your dream remote job 3x faster with AI

Try Jobo Free