Sales Development Representative at Guideline

United States

Guideline Logo
Not SpecifiedCompensation
Entry Level & New GradExperience Level
Full TimeJob Type
UnknownVisa
Financial ServicesIndustries

Requirements

  • Reside in AZ, CO, UT, El Paso/Hudspeth Counties (TX), MT, or PT time zones
  • Available to work Monday through Friday, 9am to 5pm Pacific Time (may be subject to change)
  • Fluency in Spanish (read, write, speak effectively) is a strong plus
  • At least 12 months of professional experience (including internships); prior sales or business development experience is a plus
  • Driven – eager to meet and exceed targets, hungry for growth, self-motivated, looking to grow sales career
  • Curious – always looking for ways to become more efficient and effective, excited to learn product and industry
  • Coachable – open to feedback, embrace new tools/processes, growth-oriented, adapt quickly to changes
  • Collaborative – team first mentality, proactively sharing

Responsibilities

  • Engage with inbound leads (new and existing), qualify prospects, and book calls/product demos with Account Executives (AEs) through personalized outreach via calls and emails
  • Ensure prospects show up to meetings with AEs; follow-up as needed
  • Maintain SLAs for actioning and following up on leads (timeliness and consistency)
  • Manage own pipeline of leads, taking responsibility for driving activity and results
  • Use Salesforce to monitor, track, and update lead activity, status, and information
  • Effectively and efficiently leverage sales tech stack (Salesforce, Outreach, Gong, Talkdesk, Calendly, Alysio)

Skills

Key technologies and capabilities for this role

SalesforceLead QualificationProspectingEmail OutreachPhone OutreachPipeline ManagementSpanish

Questions & Answers

Common questions about this position

What is the work location or remote policy for this SDR role?

Candidates can reside in AZ, CO, UT, and El Paso/Hudspeth Counties (TX), and must be in MT or PT time zones, working Monday through Friday 9am to 5pm Pacific Time.

Is Spanish fluency required for this position?

Fluency in Spanish is a strong plus, including the ability to read, write, and speak effectively with customers.

What career growth opportunities are available for SDRs at Guideline?

The SDR program is a launchpad for sales careers, with typical promotion to Account Executive roles within 12-18 months of consistent performance, and most AEs started as SDRs. Benefits include weekly 1on1 coaching, team meetings, quarterly reviews, and a structured promotion path.

What is the team environment like for SDRs?

You'll work in a collaborative team environment that values feedback, transparency, and growth, with weekly team meetings to collaborate and learn from peers, plus quarterly all-hands.

What tools will I use as an SDR at Guideline?

You'll use Salesforce to track leads, along with Outreach, Gong, Talkdesk, Calendly, and Alysio as part of the sales tech stack.

Guideline

Affordable 401(k) and IRA retirement plans

About Guideline

Guideline provides affordable and customizable 401(k) retirement plans and Individual Retirement Accounts (IRAs) for businesses of all sizes, particularly targeting small to medium-sized enterprises and specific sectors like dental practices. Their service includes end-to-end management of retirement plans, which features automatic enrollment, low monthly fees, and compliance testing. Guideline acts as a 3(38) fiduciary, taking responsibility for managing investment options to ensure they benefit employees. The company operates on a subscription-based model, charging a low monthly fee that covers essential services, with options for additional features like profit sharing and matching. They also offer Guideline Pro, a platform that equips financial professionals with tools to assist clients in retirement planning. Guideline's goal is to make retirement plans more accessible and affordable, helping more individuals save for their future.

San Mateo, CaliforniaHeadquarters
2015Year Founded
$329.8MTotal Funding
SERIES_ECompany Stage
Fintech, Financial ServicesIndustries
201-500Employees

Benefits

Flexible vacation policy
Company equity
401(k) with matching contributions
100% paid employee insurance coverage
Annual learning & development stipend
Parental leave
Sabbatical after 5 years of employment

Risks

Increased competition from QuickBooks Payroll could shift market share.
Reliance on Vanguard poses a risk if fee structures change.
New Starter plan and Enterprise tier may increase operational complexity.

Differentiation

Guideline offers a flat fee per participant, unlike asset-based fee models.
Guideline acts as a 3(38) fiduciary, managing investment options for clients.
Guideline provides end-to-end retirement plan management, including compliance and reporting.

Upsides

Increased demand for digital financial services boosts Guideline's digital-first approach.
Partnership with QuickBooks Payroll enhances retirement benefits for small businesses.
Guideline's new mobile app increases accessibility and user engagement.

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