Sales and Marketing Operations Manager at Lakeside Software

Ann Arbor, Michigan, United States

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SoftwareIndustries

Requirements

4–7 years of experience in sales or marketing operations at a B2B SaaS company
Advanced proficiency in Salesforce, Marketo, and BI/reporting tools (e.g., Tableau, Power BI, Salesforce dashboards)
Proven experience analyzing and improving funnel metrics and sales/marketing performance
Strong understanding of lead lifecycle management, campaign attribution, and funnel KPIs
Experience managing marketing automation workflows and campaign execution in Marketo
Meticulous attention to data quality and systems hygiene
Highly collaborative with excellent communication and documentation skills
Bachelor’s degree in business, marketing, analytics, or a related field

Responsibilities

Develop and maintain BI dashboards and reports to track: Lead-to-opportunity conversion rates, Sales cycle velocity, Win/loss rates and revenue attribution, Marketing-sourced and influenced pipeline
Ensure seamless lead flow and lifecycle management across Marketo and Salesforce, including MQL, SAL, SQL, and opportunity handoffs
Own marketing automation programs in Marketo, including campaign execution, scoring, routing, and nurturing workflows
Manage CRM data hygiene, including deduplication, field governance, segmentation, and enrichment strategies
Partner with Sales Ops, RevOps, and GTM teams to ensure accurate forecasting, territory planning, and funnel performance tracking
Help define and enforce processes for lead qualification, sales stage definitions, and pipeline SLA compliance
Support tool integrations and data sync across platforms such as 6sense, LinkedIn, ZoomInfo, Gong, and others
Continuously audit and improve GTM infrastructure and data models to support scalability and performance reporting

Skills

Salesforce

Marketo

BI Dashboards

Marketing Automation

CRM Hygiene

Lead Management

Pipeline Management

Data Analysis

Sales Operations

Marketing Operations

Lead Scoring

Revenue Attribution

Forecasting

Lakeside Software

Digital Experience Monitoring for IT environments

About Lakeside Software

Lakeside Software focuses on Digital Experience Monitoring (DEM) with its main product, SysTrack, which helps large enterprises monitor and analyze IT system performance from the end user's perspective. SysTrack collects data from various endpoints to provide insights that assist IT departments in identifying issues, optimizing resources, and improving productivity. The company differentiates itself by offering a comprehensive view of IT performance and user experience, which is essential for organizations reliant on IT infrastructure. Lakeside Software aims to help organizations reduce IT costs, enhance system performance, and improve user satisfaction.

Bodegraven, NetherlandsHeadquarters

1997Year Founded

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Enterprise SoftwareIndustries

201-500Employees