Sales and Marketing Operations Manager at Lakeside Software

Ann Arbor, Michigan, United States

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SoftwareIndustries

Requirements

4–7 years of experience in sales or marketing operations at a B2B SaaS company
Advanced proficiency in Salesforce, Marketo, and BI/reporting tools (e.g., Tableau, Power BI, Salesforce dashboards)
Proven experience analyzing and improving funnel metrics and sales/marketing performance
Strong understanding of lead lifecycle management, campaign attribution, and funnel KPIs
Experience managing marketing automation workflows and campaign execution in Marketo
Meticulous attention to data quality and systems hygiene
Highly collaborative with excellent communication and documentation skills
Bachelor’s degree in business, marketing, analytics, or a related field

Responsibilities

Develop and maintain BI dashboards and reports to track: Lead-to-opportunity conversion rates, Sales cycle velocity, Win/loss rates and revenue attribution, Marketing-sourced and influenced pipeline
Ensure seamless lead flow and lifecycle management across Marketo and Salesforce, including MQL, SAL, SQL, and opportunity handoffs
Own marketing automation programs in Marketo, including campaign execution, scoring, routing, and nurturing workflows
Manage CRM data hygiene, including deduplication, field governance, segmentation, and enrichment strategies
Partner with Sales Ops, RevOps, and GTM teams to ensure accurate forecasting, territory planning, and funnel performance tracking
Help define and enforce processes for lead qualification, sales stage definitions, and pipeline SLA compliance
Support tool integrations and data sync across platforms such as 6sense, LinkedIn, ZoomInfo, Gong, and others
Continuously audit and improve GTM infrastructure and data models to support scalability and performance reporting

Skills

Key technologies and capabilities for this role

SalesforceMarketoBI DashboardsMarketing AutomationCRM HygieneLead ManagementPipeline ManagementData AnalysisSales OperationsMarketing OperationsLead ScoringRevenue AttributionForecasting

Questions & Answers

Common questions about this position

What experience level is required for this Sales and Marketing Operations Manager role?

The role requires 4–7 years of experience in sales or marketing operations at a B2B SaaS company.

What key technical skills are needed for this position?

Advanced proficiency in Salesforce, Marketo, and BI/reporting tools like Tableau, Power BI, or Salesforce dashboards is required, along with experience in marketing automation workflows and funnel metrics analysis.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this Sales and Marketing Operations Manager role?

Strong candidates will have 4-7 years in B2B SaaS sales/marketing ops, advanced skills in Salesforce and Marketo, proven funnel optimization experience, and strong collaboration skills.

Lakeside Software

Digital Experience Monitoring for IT environments

About Lakeside Software

Lakeside Software focuses on Digital Experience Monitoring (DEM) with its main product, SysTrack, which helps large enterprises monitor and analyze IT system performance from the end user's perspective. SysTrack collects data from various endpoints to provide insights that assist IT departments in identifying issues, optimizing resources, and improving productivity. The company differentiates itself by offering a comprehensive view of IT performance and user experience, which is essential for organizations reliant on IT infrastructure. Lakeside Software aims to help organizations reduce IT costs, enhance system performance, and improve user satisfaction.

Bodegraven, NetherlandsHeadquarters

1997Year Founded

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Enterprise SoftwareIndustries

201-500Employees