[Remote] Growth Marketing Manager, Formative at Newsela

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, Education TechnologyIndustries

Skills

Key technologies and capabilities for this role

Growth MarketingData AnalysisProduct MarketingPPCSEOContent MarketingUser Journey OptimizationA/B TestingCampaign StrategyCross-functional Collaboration

Questions & Answers

Common questions about this position

What experience is required for this Growth Marketing Manager role?

At least 3 years in a proven track record of driving growth is required.

What are the main responsibilities of this position?

Responsibilities include orchestrating growth initiatives with in-house specialists, owning the conversion funnel by optimizing landing pages and user journeys, leveraging in-product messaging, and independently analyzing data to drive tests and improvements.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of candidate excels in this role?

A data-driven, product-centric marketer who excels at project ownership, cross-functional collaboration, hands-on optimization in a high-velocity testing environment, and independently analyzing data is the right fit.

Newsela

Provides tailored educational content for K-12

About Newsela

Newsela offers tailored educational content for K-12 students, providing engaging instructional materials in subjects like English Language Arts, Science, and Social Studies. Schools and districts subscribe to access a library of articles that are updated daily and available at five different reading levels, ensuring accessibility for all students. The platform integrates with Learning Management Systems and includes features like activities and reporting tools to support teachers. Newsela's goal is to enhance student engagement and improve teaching methods through flexible, standards-aligned resources.

New York City, New YorkHeadquarters

2013Year Founded

$167.5MTotal Funding

SERIES_DCompany Stage

EducationIndustries

201-500Employees

Benefits

Medical, dental, & vision insurance

Pet insurance

Work from home

Parental leave

Flexible PTO

Inclusive experiences

Professional development

Risks

Partnerships with controversial content providers may lead to backlash and affect market reach.

Recent layoffs could indicate financial instability or restructuring challenges.

New CEO Pep Carrera may lead to strategic shifts disrupting client relationships.

Differentiation

Newsela offers content at five reading levels, catering to diverse student needs.

The platform integrates with Learning Management Systems for seamless educational content delivery.

Newsela's partnerships enhance its content library, supporting social-emotional learning initiatives.

Upsides

Increased demand for personalized learning tools boosts Newsela's growth potential.

The acquisition of Formative enhances Newsela's real-time assessment capabilities.

Hybrid learning models increase demand for Newsela's flexible digital content.

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