[Remote] Growth Marketing Manager, Formative at Newsela

The Growth Marketing Manager will orchestrate growth initiatives by guiding campaign strategy and ensuring cohesive execution with in-house specialists in paid media, SEO, and content, owning projects, goals, and results. A core responsibility is to continuously build, test, and improve the user journey from first visit to paid customer, including optimizing landing pages, sign-up flows, and user onboarding sequences. The role involves owning and implementing parts of the in-product conversion process through creating user guides, workflows, and targeted messages to drive activation and payment. Additionally, the manager will independently pull data from various sources, build and monitor performance dashboards, derive actionable insights, and propose the next set of tests and initiatives.