Senior Marketing Operations Manager

Florida, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software, BiotechnologyIndustries

Requirements

Candidates should have 6-10 years of experience in marketing operations, demand generation operations, or revenue operations within a B2B SaaS environment. Proven expertise in marketing automation platforms (Marketo/HubSpot/Pardot), Salesforce CRM, and analytics tools (Tableau, Looker, PowerBI, etc.) is required. Strong understanding of demand generation funnels, campaign attribution, and pipeline metrics, along with hands-on experience implementing AI-driven marketing solutions, is essential. Excellent stakeholder management and communication skills are also necessary.

Responsibilities

The Senior Marketing Operations Manager will work on strategic technology projects for the Marketing and Demand Gen Team and drive AI strategy execution for the Marketing and Revenue Teams. This role involves monitoring and maintaining data hygiene, enrichment, segmentation, and attribution tracking, as well as managing lead routing, scoring models, and revenue cycle architecture. The manager will act as the primary liaison between marketing, sales, revenue operations, product marketing, and analytics teams, and support campaign execution teams by building operational infrastructure, workflows, and analytics. They will lead complex, multi-stakeholder marketing initiatives and champion a test-and-learn mindset to improve efficiency, scalability, and business impact.

Skills

Marketing Technology

Data Analysis

Demand Generation

Pipeline Growth

Revenue Impact

Marketing Operations

RevOps

Product Marketing

Strategic Planning

Operational Efficiency

ConnectWise

Software platform for IT business management

About ConnectWise

ConnectWise provides a software platform designed for Technology Solutions Providers (TSPs) to manage their business operations effectively. The platform includes tools for business management, remote monitoring and management, remote access, and automation of quotes and proposals, as well as conducting cybersecurity risk assessments. It integrates with numerous key vendors, creating a comprehensive ecosystem that supports various IT sector clients in managing their as-a-service business models. Unlike many competitors, ConnectWise emphasizes community engagement through its network, The IT Nation, which promotes collaboration and knowledge sharing among users. The goal of ConnectWise is to empower TSPs to streamline their operations and enhance their service offerings while fostering an inclusive culture that values diverse contributions from its employees.

Tampa, FloridaHeadquarters

1982Year Founded

$569KTotal Funding

SEEDCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees