Vendor Management Lead
HumanaFull Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
The ideal candidate is a relationship-oriented leader with expertise in demand generation, lead management, and a passion for building seamless go-to-market processes in a high-growth environment. Experience in collaborating with sales leadership to gather and prioritize requirements for lead qualification, scoring, and segmentation is essential. Familiarity with establishing service-level agreements (SLAs) for lead handoff and follow-up, partnering with analytics teams to develop and refine lead scoring models, and working with marketing operations to operationalize tracking systems for lead engagement across channels are also key requirements. Experience with CRM and marketing automation platforms, monitoring lead quality and conversion metrics, and overseeing lead nurturing programs are necessary.
The Senior Manager of Lead Management will align marketing and sales teams by gathering requirements from sales and ensuring robust lead tracking, scoring, and handoff processes. This role will optimize the lead lifecycle to enhance pipeline velocity and conversion rates, working closely with Marketing Operations and Analytics & Intelligence teams. Responsibilities include translating sales needs into actionable specifications, establishing SLAs for lead handoff, developing and refining lead scoring models, operationalizing tracking systems for lead engagement, monitoring lead quality and database accuracy, and overseeing lead nurturing programs.
Sales intelligence and engagement platform
Apollo.io provides a platform designed to enhance sales processes and improve outreach for businesses. Its main features include prospecting intelligence, which helps users identify and research potential leads, and enrichment job change alerts that keep databases accurate with extensive data points. The platform also offers sales engagement analytics, allowing users to create multi-channel outreach sequences. Additionally, Apollo.io supports API integrations for data enrichment and custom workflows. Unlike many competitors, Apollo.io focuses on a subscription-based model that offers various pricing tiers, catering to both small businesses and large enterprises. The company's goal is to optimize sales strategies and increase revenue for its clients while ensuring data privacy and security through compliance with industry standards.