Product Marketing Manager

Employment Type: Full-Time Location Type: Hybrid (NYC - Financial District HQ) Salary: $95,000 - $115,000 (Approximate range)

Position Overview

Madhive is seeking a Product Marketing Manager to join our team in NYC. This role is crucial for building and executing go-to-market strategies that drive adoption, revenue growth, and market presence for Madhive's operating system, which empowers local media professionals in the AdTech ecosystem. The ideal candidate will have prior experience in AdTech and B2B SaaS sales cycles, with a talent for translating technical features into compelling value propositions and communicating strategically across diverse stakeholder groups.

Responsibilities

• Assist in planning and executing product and feature launches, focusing on internal readiness and external communications.
• Develop product positioning and messaging tailored for media buyers, agencies, and local advertisers.
• Collaborate with sales enablement to create essential sales tools, including one-sheets, battlecards, and pitch decks.
• Own the development of long-form content such as whitepapers and quarterly industry insights.
• Conduct competitive analysis, market research, and voice-of-customer interviews to inform product and messaging strategies.
• Collaborate with Product, Client Success, and Sales teams to ensure internal alignment on roadmap and product value.
• Contribute to internal and external product communications, including website copy, email campaigns, and training materials.
• Partner with brand marketing counterparts to support brand and sales marketing campaigns.
• Serve as a product expert, educating internal stakeholders on positioning and value propositions.

Requirements

• 3+ years of experience in Product Marketing or B2B SaaS Marketing.
• Must have experience in programmatic advertising or AdTech.
• Ability to simplify technical products into clear and compelling value propositions.
• Comfortable operating in a fast-paced, cross-functional environment.
• Proven ability to manage project timelines with technical stakeholders and team leadership.
• Strong writing and communication skills with a keen eye for detail.
• Demonstrated analytical skills and a strategic mindset.
• Willingness to learn and adapt.
• Bachelors degree strongly preferred.

About Madhive

Madhive is the leading independent and fully customizable operating system designed to help local media professionals build profitable, differentiated, and efficient businesses. Our platform empowers sales teams to extend their reach into streaming and connects local advertisers with the communities they serve, enabling them to reach local audiences at national scale. We provide premium supply partnerships and end-to-end tools for planning, targeting, and measuring full-funnel campaign outcomes, powering campaigns for over 30,000 small and medium businesses daily.

Madhive is a dynamic, diverse, innovative, and friendly workplace that embraces differences to fuel creativity. We are a team of trail-blazers from varied backgrounds who think big and aim to make an impact. We are committed to cultivating a culture of inclusion and collaboration, welcoming diversity in education, culture, opinions, race, ethnicity, and gender identity.

Application Instructions

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