Sr. Product Marketing Manager, New Business Line

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: (Salary not provided in the text)

Wealthfront is seeking an experienced Sr. Product Marketing Manager to launch and grow a new business line. As part of the growing Marketing organization, you’ll contribute to building a world-class Product Marketing team while leveraging customer insights, crafting product narratives, leading go-to-market efforts, and identifying new growth opportunities. You’ll collaborate with partners across the company, including Product, Engineering, Design, Insights, and others.

Product Marketing at Wealthfront focuses on defining the roadmap, identifying target audiences, refining positioning, and scaling products after achieving product-market fit. Successful product marketers are adept at defining and validating product value and growth hypotheses, thrive in ambiguous environments, and are fluent in both qualitative and quantitative data. They are also strong cross-functional leaders and communicators. This role is ideal for a product marketer seeking a significant impact, requiring strategic thinking, analytical rigor, and a customer-focused mindset. You’ll help build financial products that favor people, not institutions.

Responsibilities

• Craft and execute strategies to bring new products to market, from identifying initial target audiences to developing resonant positioning and a comprehensive learning agenda, and scaling distribution of products that find product-market fit.
• Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that addresses unmet customer needs and creates new business growth opportunities.
• Develop positioning, audience, and distribution strategies for new and existing products.
• Craft focused briefs, grounded in business and customer insights, for creative teams to execute against.
• Serve as a key liaison with external agencies and creative teams, ensuring consistent messaging across channels.
• Be a voracious consumer of culture and help highlight trends that can inform the creative strategy.
• Lead business performance recaps and findings with executive leadership.
• Help build the marketing organization’s skillset, contributing to a culture of excellence, curiosity, and respect.

Qualifications

• 5+ years in consumer product marketing, with technology and/or startup experience.
• Passionate storyteller with strong communication, presentation, and writing skills.
• Strategic thinker who values both creativity and marketing effectiveness.
• Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans to tackle complex objectives.
• A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.
• Comfortable working in a low-ego environment.

Company Information

• Company: Wealthfront
• Industry: Financial Technology (FinTech)
• Description: Wealthfront is a financial technology company focused on automated investing. (Further details about the company are not provided in the text.)