Product Marketing Lead
Bestow175,000 - 200,000 USD/year
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial ServicesIndustries
Requirements
Candidates should possess 5+ years of experience in consumer product marketing, particularly with technology or startup environments. They must be passionate storytellers with strong communication, presentation, and writing skills, exhibiting a strategic mindset capable of navigating ambiguity and translating insights into actionable plans. A data-driven approach and comfort with analysis, testing, and measurement methodologies are also required, including experience running messaging tests and A/B experiments.
Responsibilities
The Sr. Product Marketing Manager will craft and execute strategies to launch new products to market, partnering with Product, Consumer Research, Engineering, and Design teams to develop a product roadmap. They will also develop positioning, audience, and distribution strategies, create focused briefs for creative teams, and serve as a liaison with external agencies. Furthermore, they will be responsible for leading business performance recaps with executive leadership and contributing to building the marketing organization’s skillset.
Skills
Product Marketing
Go-to-Market Strategy
Customer Insights
Positioning
Data Analysis
Cross-Functional Leadership
Strategic Thinking
Analytical Rigor
Communication
Wealthfront
Automated investment and wealth management services
About Wealthfront
Wealthfront provides financial services aimed at helping individuals grow their wealth through a digital platform. Its main offering is an automated investment platform that utilizes robo-advisors—algorithms that manage and invest client funds for long-term growth. This service is complemented by a high-yield cash account that offers a competitive 5.00% APY for short-term savings, provided through partner banks. Additionally, Wealthfront offers a diversified bond portfolio, allowing clients to earn dividends with tax advantages, and a platform for discovering and purchasing stocks to facilitate quick and strategic investment decisions. Unlike many traditional wealth management firms, Wealthfront focuses on automation and ease of use, making financial services accessible to a broader audience. The company's goal is to simplify wealth management and help clients maximize their financial potential.
Key Metrics
Palo Alto, CaliforniaHeadquarters
2011Year Founded
$198.9MTotal Funding
SERIES_ECompany Stage
Fintech, Financial ServicesIndustries
201-500Employees