Madhive

Programmatic advertising for Connected TV campaigns

New York City, New York, United States

About Madhive

MadHive focuses on programmatic advertising in the Connected TV (CTV) space, providing tools for clients to plan, execute, and measure their TV ad campaigns. Its platform includes features for performance prediction, custom reporting, and audience targeting across Over-The-Top (OTT) markets in the U.S. What sets MadHive apart is its decisioning engine and data mapping capabilities, which allow for precise targeting in 210 domestic Designated Market Areas (DMAs). The company's goal is to improve the efficiency and effectiveness of TV advertising through advanced technology.

New York City, New YorkHeadquarters

2016Year Founded

$298MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Risks

Competition from established CTV players like Roku and Amazon could pressure MadHive's market share.

Rapid evolution of privacy regulations may increase MadHive's operational costs.

Reliance on third-party data providers poses risks if partnerships face disruptions.

Differentiation

MadHive integrates secure blockchain technology for privacy-focused advertising solutions.

The platform covers 100% of OTT markets across 210 US DMAs.

MadHive offers customizable solutions, allowing clients to use their own data and systems.

Upsides

Increased demand for privacy-focused advertising aligns with MadHive's blockchain integration.

The rise of cross-platform measurement tools complements MadHive's customer intent data capabilities.

The shift towards programmatic advertising in CTV benefits MadHive's comprehensive solutions.

Funding

Total raised$298.03 M

Latest valuation$1.50 B

StageLATE_VC

LATE VC

5/31/2023

Goldman Sachs Asset Management

$300

$1.50 B

EARLY VC

7/31/2018

$15.00 M

SEED

2/29/2016

Tegna

$16.95 M