Staff Machine Learning Engineer
MadhiveSalary not specified
Full Time
Expert & Leadership (9+ years)
Madhive
Programmatic advertising for Connected TV campaigns
New York City, New York, United States
About Madhive
MadHive focuses on programmatic advertising in the Connected TV (CTV) space, providing tools for clients to plan, execute, and measure their TV ad campaigns. Its platform includes features for performance prediction, custom reporting, and audience targeting across Over-The-Top (OTT) markets in the U.S. What sets MadHive apart is its decisioning engine and data mapping capabilities, which allow for precise targeting in 210 domestic Designated Market Areas (DMAs). The company's goal is to improve the efficiency and effectiveness of TV advertising through advanced technology.
New York City, New YorkHeadquarters
2016Year Founded
$298MTotal Funding
LATE_VCCompany Stage
Data & Analytics, Consumer SoftwareIndustries
201-500Employees
Risks
Competition from established CTV players like Roku and Amazon could pressure MadHive's market share.
Rapid evolution of privacy regulations may increase MadHive's operational costs.
Reliance on third-party data providers poses risks if partnerships face disruptions.
Differentiation
MadHive integrates secure blockchain technology for privacy-focused advertising solutions.
The platform covers 100% of OTT markets across 210 US DMAs.
MadHive offers customizable solutions, allowing clients to use their own data and systems.
Upsides
Increased demand for privacy-focused advertising aligns with MadHive's blockchain integration.
The rise of cross-platform measurement tools complements MadHive's customer intent data capabilities.
The shift towards programmatic advertising in CTV benefits MadHive's comprehensive solutions.
Funding
Total raised$298.03 M
Latest valuation$1.50 B
StageLATE_VC
LATE VC
5/31/2023$300
$1.50 BEARLY VC
7/31/2018$3
$15.00 MSEED
2/29/2016$3
$16.95 MRemote Jobs at Madhive
RemoteRemoteVP, Operations
MadhiveSalary not specified
- Full Time
- Expert & Leadership (9+ years)
RemoteSenior Data Engineer
MadhiveSalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteDelivery Operations Lead
MadhiveSalary not specified
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)