Product Marketing Manager (Senior/Lead)

Employment Type: Full-Time Location Type: Remote (with hybrid requirement in Downtown San Francisco office - 3 days/week) Salary: Not Specified

Position Overview

Zip is seeking a Product Marketing Manager (experience dependent, open to Senior up to Lead level) to manage the go-to-market strategy, positioning, and sales enablement programs for Zip’s emerging offerings. This role requires a product marketing champion with exceptional communication abilities, creative flair, and strong analytical skills. The ideal candidate can build and execute, operate without a set playbook, and thrive in a fast-paced environment.

As a strategic cross-functional partner, you will drive alignment across go-to-market, product, design, and engineering teams, and engage in meaningful research with customers and the broader market. Example initiatives include spearheading launches of innovative procurement products, creating tools to boost sales effectiveness in new segments, interacting with analysts and trade press, and delivering presentations to customers, partners, and internal audiences.

About Zip

The simple task of buying software, services, or tools at work has become hopelessly complicated at even the most innovative companies. Today, enterprises spend $120T+ per year globally and rely on vendors more than ever to run their businesses.

Zip's cofounders started Zip in 2020 to address this problem with a purpose-built procurement platform that provides a simple, consumer-grade user experience. Within the last 4 years, Zip has created a new category and developed the leading solution in this $50B+ TAM space. Today, leading companies like OpenAI, Snowflake, Anthropic, Coinbase, and Prudential rely on Zip to manage billions of dollars in spend.

Zip boasts a world-class team from category-defining companies like Airbnb, Meta, Stripe, Salesforce, Apple, and Google. With a $2.2 billion valuation and $370 million in funding from Y Combinator, Tiger Global, BOND, DST Global, and CRV, Zip is focused on developing cutting-edge technology, expanding into new global markets, and driving incredible value for its customers.

Responsibilities

• Collaborate with product management and key executives to define the vision, strategy, and roadmap for Zip’s portfolio of products.
• Develop narratives and value propositions to effectively target buyers, analysts, press, internal teams, and partners.
• Partner with internal teams to create compelling content (one-pagers, sales pitches, webinar presentations, blogs, webpages, whitepapers, customer stories, etc.) that generate pipeline and accelerate sales.
• Deeply understand the competitive landscape and analyze competitors to identify strengths, weaknesses, opportunities, and threats.
• Collaborate with sales teams to build enablement programs, sales plays, and other critical materials that differentiate our solution.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and identify areas for improvement.
• Identify new market opportunities and inform go-to-market strategies by gathering customer feedback, researching market trends, and understanding the regulatory landscape.

Qualifications

• 5+ years of product marketing experience in a fast-paced, B2B SaaS company.
• Mastery of foundational product marketing skills (messaging & positioning, go-to-market strategy, audience segmentation, sales enablement, content creation, market research, etc.).
• Proven track record of building and maintaining strong relationships with product management and other cross-functional teams.
• Excellent communication, storytelling, and presentation skills (written, verbal, and visual).
• Experience extracting insights from data, articulating findings, and influencing stakeholders on strategy.