Senior / Lead Product Marketing Manager, New Products

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Procurement Software, SaaS, Enterprise SoftwareIndustries

Requirements

Candidates should possess over 5 years of product marketing experience within a fast-paced B2B SaaS company. Mastery of foundational product marketing skills, including messaging and positioning, go-to-market strategy, audience segmentation, sales enablement, content creation, and market research, is essential. A proven track record of building strong relationships with product management and cross-functional teams, along with excellent communication, storytelling, and presentation skills, is also required. Experience in extracting insights from data and influencing stakeholders with findings is necessary.

Responsibilities

The Product Marketing Manager will be responsible for managing the go-to-market strategy, positioning, and sales enablement programs for Zip’s emerging offerings. This includes collaborating with product management and executives to define product vision, strategy, and roadmaps. Responsibilities also involve developing compelling narratives and value propositions, creating content to generate pipeline and accelerate sales, understanding and analyzing the competitive landscape, building enablement programs with sales teams, and identifying new market opportunities through customer feedback and market research.

Skills

Product Marketing

Go-to-market Strategy

Positioning

Sales Enablement

Communication

Analytical Skills

Strategic Planning

Zip

Provides buy now, pay later services

About Zip

Zip Co offers buy now, pay later (BNPL) services that allow consumers to make purchases and pay for them over time without interest. Its main products, Zip Pay and Zip Money, cater to different spending needs, with Zip Pay for everyday purchases and Zip Money for larger expenses. The service works by enabling users to shop at partnered retailers and manage their payments through a clear and transparent system, where they can see how much they owe and when payments are due. Unlike many competitors, Zip focuses on providing flexible payment options and a straightforward fee structure, generating revenue through merchant fees, late fees, and interest on select products. The company's goal is to simplify the purchasing process for consumers while expanding its market presence across various countries.

Sydney, AustraliaHeadquarters

2013Year Founded

$972.7KTotal Funding

IPOCompany Stage

Fintech, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Parental leave - Enjoy up to 20 weeks paid leave and return part-time on a full-time salary for 3 months!

Bonus scheme - We give you skin in the game through our various share incentive programs.

Family support - We support our ZipFam on their life journey through people policies and programs.

Volunteer leave - Use your paid volunteer leave to Zip it forward and create change in your community.

Reward & recognition - We love celebrating your wins and giving you the freedom to choose how you're rewarded.

Career growth - You'll be given clear progression pathways and transparent coaching so you can truly flourish.

Risks

Increased competition from tech giants like Apple could threaten Zip's market share.

Regulatory changes in Australia may impact Zip's profitability and operations.

Reliance on partners like Stripe ties Zip's success to their platform stability.

Differentiation

Zip offers interest-free BNPL services, enhancing consumer financial flexibility.

The company operates in diverse markets, including Australia, the US, and the UK.

Zip's partnerships with retailers improve shopping experiences and financial management for consumers.

Upsides

Zip's potential partnership with Apple could significantly boost its US market presence.

Integration with Stripe allows easy BNPL access for US merchants, expanding Zip's reach.

The rise of in-store BNPL usage in the US shows growing consumer adoption.

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