Functional Architect (US Federal)
WorkdaySalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, BiotechnologyIndustries
Requirements
Candidates should possess over 15 years of experience in marketing operations, Martech, or related go-to-market functions, with a minimum of 7 years in a functional architect or senior business systems role. Expertise in marketing automation platforms such as Salesforce Marketing Cloud (SFMC), Pardot, Marketo, or HubSpot is required, along with experience in lead lifecycle management, campaign execution, marketing performance reporting, and customer data management. A functional understanding of Salesforce CRM and go-to-market processes from lead to quote is also necessary.
Responsibilities
The Functional Architect - Marketing Operations will shape and build the marketing business and technology ecosystem, defining business and system architecture capabilities. Responsibilities include unifying, activating, and analyzing customer data, integrating it with transactional tools and multiple data warehouses (e.g., Snowflake, Databricks) and transactional sources (e.g., SFDC) to over 100 destinations. This involves leveraging an identity graph for identity resolution, supporting AI-based audience segmentation and real-time personalization with streaming data ingestion, and enabling Omni-Channel integrations with MAP platforms. The role also entails ensuring consistent messaging across various channels, aligning transaction systems with data warehouses and internal process controls, managing data flow visibility, and supporting consent-based marketing and suppression lists.
Skills
Marketing Operations
Product Management
Business Architecture
System Architecture
Data Warehousing
Snowflake
Databricks
SFDC
Identity Graph
AI
Audience Segmentation
Real-time Personalization
Streaming Data Ingestion
SFMC
Pardot
Omni-Channel Integrations
Event-Based Triggering
Meta Ads
Google Ads
Zoom
Video conferencing and online meeting solutions
About Zoom
Zoom provides video conferencing and online meeting solutions that allow users to conduct virtual meetings, webinars, and collaborative sessions. Its main product is video conferencing software, which enables high-quality video and audio communication, along with features like screen sharing, group messaging, and virtual backgrounds. Zoom also offers specialized products for larger events, such as Zoom Webinars and Zoom Events. The company operates on a freemium model, providing basic services for free while charging for advanced features through subscription plans tailored for various users, including businesses, educational institutions, and healthcare providers. Zoom stands out from competitors due to its user-friendly interface, reliable performance, and scalability for different needs, making it a vital tool for remote work, online education, telehealth, and social interactions.
San Jose, CaliforniaHeadquarters
2013Year Founded
$144.5MTotal Funding
IPOCompany Stage
Enterprise Software, Education, HealthcareIndustries
10,001+Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Hybrid Work Options
Flexible Work Hours
Stock Options
Company Equity
Paid Vacation
Paid Sick Leave
Risks
Increased competition from Microsoft Teams and Google Meet threatens Zoom's market share.
Privacy concerns and regulatory scrutiny could impact Zoom's operations and reputation.
Hybrid work models may reduce demand for virtual meetings, affecting Zoom's growth.
Differentiation
Zoom offers a user-friendly interface with reliable performance for virtual meetings.
The platform supports diverse needs, including remote work, education, and telehealth.
Zoom's freemium model attracts a wide range of users with scalable subscription options.
Upsides
Zoom integrates AI tools to enhance virtual meeting effectiveness and productivity.
The expansion of 5G networks improves Zoom's video conferencing quality and accessibility.
Zoom's secure, HIPAA-compliant solutions drive demand in the telehealth sector.
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