[Remote] Adtech Specialist at Wurl

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

AdTech, Streaming, MarketingIndustries

Requirements

Candidates must have 4+ years of experience in digital advertising or ad tech, with at least 2 years focused on CTV performance marketing. Required experience includes hands-on use of DSPs like Beeswax and Ad Servers like SpringServe, a strong understanding of CTV ad delivery, SSAI, and programmatic ecosystems, proficiency with pixel tracking, ad server integration, and viewer attribution techniques, demonstrable fluency with SQL, and the ability to analyze data and present findings. Excellent collaboration and communication skills are also necessary.

Responsibilities

The Ad Tech Specialist will manage and optimize CTV performance marketing campaigns using programmatic platforms and proprietary tools, collaborating with cross-functional teams on audience segmentation, predictive modeling, and bidding strategies. Key responsibilities include tracking campaign KPIs such as CPV, ROAS, take rate, conversion rate, reach, and HOV, troubleshooting delivery issues with ad servers, analyzing ad logs for accuracy and optimization, and informing product development with campaign performance insights. The role also involves serving as a subject matter expert for ad tech infrastructure, tracking, and attribution.

Skills

CTV performance marketing

programmatic platforms

campaign setup

campaign optimization

technical integrations

viewer acquisition

audience segmentation

predictive modeling

data-driven bidding

CPV

ROAS

take rate

conversion rate

reach

HOV

Wurl

Cloud platform for TV channel distribution

About Wurl

Wurl provides a cloud-based platform that enables the creation and distribution of TV channels for content creators, broadcasters, and media companies. The platform allows users to upload and manage their video content, schedule programming, and distribute it across various Over-The-Top (OTT) and pay TV services. Clients can automate their content management processes, including live programming and ad insertion, which helps them save time and resources. Wurl differentiates itself by offering a user-friendly interface and a comprehensive suite of tools that facilitate seamless content distribution to platforms like Samsung TV Plus, Twitch, Sinclair STIRR, and Roku. The company's goal is to enhance the visibility and revenue potential of its clients by helping them reach a global audience of 130 million viewers.

Palo Alto, CaliforniaHeadquarters

2011Year Founded

$32MTotal Funding

ACQUISITIONCompany Stage

Consumer Software, EntertainmentIndustries

51-200Employees

Risks

Competition from Tubi and Pluto TV threatens Wurl's market position in CTV.

Ad-blocking technology on CTV platforms may impact Wurl's ad monetization strategies.

Regulatory scrutiny over data privacy could increase compliance costs for Wurl.

Differentiation

Wurl offers a cloud-based platform for seamless TV channel creation and distribution.

The company enables real-time ad targeting with its GenAI-based BrandDiscovery solution.

Wurl's ContentDiscovery platform uses machine learning for viewer engagement and content discovery.

Upsides

Partnerships with Edgio and Chess.com expand Wurl's reach in the FAST channel market.

Increased demand for personalized CTV ads boosts Wurl's BrandDiscovery platform potential.

Growing importance of real-time data analytics enhances Wurl's data-driven solutions.

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