Go-to-Market Strategy Manager

Position Overview

• Location Type: Hybrid
• Job Type: Full-time
• Salary: Not specified

YipitData is the leading market research and analytics firm for the disruptive economy and recently raised up to $475M from The Carlyle Group at a valuation over $1B. We analyze billions of alternative data points every day to provide accurate, detailed insights on ridesharing, e-commerce marketplaces, payments, and more. Our on-demand insights team uses proprietary technology to identify, license, clean, and analyze the data many of the world’s largest investment funds and corporations depend on. For three years and counting, we have been recognized as one of Inc’s Best Workplaces. We are a fast-growing technology company backed by The Carlyle Group and Norwest Venture Partners. Our offices are located in NYC, Austin, Miami, Denver, Mountain View, Seattle, Hong Kong, Shanghai, Beijing, Guangzhou, and Singapore. We cultivate a people-centric culture focused on mastery, ownership, and transparency.

About SpendHound

SpendHound is a 100% free software renewal management platform and service recently launched by the research firm YipitData. (See this introductory video from SpendHound’s Senior Product Manager!) SpendHound is the single source of truth for companies’ renewal information and includes:

• A comprehensive view of all software applications used with annual contract values, auto-renewal information, renewal dates, license counts, and more
• An invoice and contract management system for companies to store their invoices and contracts
• Renewal reminders through email and Slack so companies never miss upcoming software renewals
• Free advice from procurement experts to discuss price benchmarking insights and negotiation strategies for any upcoming renewals

Companies use the SpendHound platform and procurement expert service to save time and money on their software renewals. SpendHound is free for customers because customer data is de-identified, aggregated with other panelists, and used as part of YipitData market research (example report).

Why You Should Apply NOW

A year ago, we were just getting started; now we have a 15-person SDR team and over 600 customers. The crazy part is that we’ve only scratched the surface of what our outbound teams are capable of. We’re looking for a Go-to-Market Strategy Manager, someone who lives and breathes outbound, especially when it comes to creating high-impact, multi-channel plays to help us 3x the impact of our SDR Team. You’ve walked in an SDR’s shoes and now spend your time building the content, workflows, and strategy that make outbound teams fly. If you’ve ever said “this play needs a better hook,” you’ll fit right in.

What You'll Own

• Build and launch multi-channel outbound plays (email, phone, LinkedIn, video, direct mail, etc.)
• Create short, punchy outbound messaging our SDRs actually want to use
• Work hand-in-hand with SDRs and Sales to understand what’s working and iterate quickly
• Partner with Sales, Marketing, and Ops

Requirements

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Responsibilities

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Application Instructions

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