Head of Demand Generation
Retool- Full Time
- Expert & Leadership (9+ years)
Candidates should possess 8+ years of experience in B2B marketing, with at least 2–3 years in a strategic role owning pipeline or go-to-market outcomes, and a proven track record of generating and converting qualified leads. Experience in edtech SaaS or prosumer tools is a plus, along with experience building or optimizing early marketing infrastructure.
The B2B Product Marketing & Demand Gen Lead will be responsible for building and leading a scalable district and school leader marketing strategy, shifting perception of ClassDojo, driving inbound and outbound campaigns, leading positioning and go-to-market strategy for new features, partnering with SDRs and AEs to enable high-converting outreach, designing integrated campaigns across various channels, collaborating with product and success teams, and helping scale successful initiatives by building systems and feedback loops.
Communication platform for teachers and parents
ClassDojo enhances communication and collaboration in education by providing a platform for teachers, parents, and students to connect. The platform allows teachers to share updates, feedback, and classroom moments in real-time, fostering a more engaged educational environment. It primarily targets K-8 schools, with a strong presence in the U.S. and usage in 180 countries. ClassDojo operates on a freemium model, offering basic services for free while charging for premium features that improve communication and classroom management. This approach allows it to attract a large user base while generating revenue through subscriptions for enhanced functionalities. ClassDojo's goal is to create a supportive and collaborative educational experience for all stakeholders.