Director of Demand Generation
Docebo- Full Time
- Senior (5 to 8 years)
ClassDojo's goal is to give every child on Earth an education they love. We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of just around 200 people [1]. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.
We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.
We’ve built a product beloved by teachers and we’re now expanding our presence at the district level. You’ll be responsible for growing our district and school leader partnerships from hundreds to thousands. You’ll craft and lead the marketing strategy that shifts how decision-makers perceive ClassDojo, drives inbound interest, equips sales with what they need to win, and leads high-impact product launches.
This is a strategic, cross-functional role that combines demand generation, positioning, and go-to-market ownership. You'll partner closely with our Sales, SDR, Product, and Success teams—and play a critical role in shaping how ClassDojo is seen and adopted by districts.
ClassDojo's mission is to give every child on Earth an education they love. The company has built a powerful communication network for K-12 teachers, children, and families, used in over 95% of US schools and reaching over 45 million children globally. The team is composed of highly talented individuals from diverse backgrounds, aiming to pioneer the future of education.
This is a high-impact individual contributor role with wide scope. You’ll operate like the Head of Marketing for ClassDojo for Districts with cross-functional partners, lots of autonomy.
Communication platform for teachers and parents
ClassDojo enhances communication and collaboration in education by providing a platform for teachers, parents, and students to connect. The platform allows teachers to share updates, feedback, and classroom moments in real-time, fostering a more engaged educational environment. It primarily targets K-8 schools, with a strong presence in the U.S. and usage in 180 countries. ClassDojo operates on a freemium model, offering basic services for free while charging for premium features that improve communication and classroom management. This approach allows it to attract a large user base while generating revenue through subscriptions for enhanced functionalities. ClassDojo's goal is to create a supportive and collaborative educational experience for all stakeholders.