[Remote] B2B Product Marketing & Demand Gen Lead at ClassDojo

San Francisco, California, United States

ClassDojo Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
EdTech, Education, Consumer InternetIndustries

Skills

Key technologies and capabilities for this role

Product MarketingDemand GenerationGo-to-Market StrategyPartnership DevelopmentCross-Functional CollaborationStrategic Planning

Questions & Answers

Common questions about this position

What is the salary range for this position?

Salary could be variable, ranging from 100k to a million.

Is this role remote or does it require office work?

This information is not specified in the job description.

What experience is required for this role?

Candidates need 8+ years of experience in B2B marketing, with at least 2–3 years in a strategic role owning pipeline or GTM outcomes, and experience leading full-funnel B2B marketing strategy at a high-growth company, ideally startup to scale.

What is the company culture like at ClassDojo?

ClassDojo hires for talent density with the most talented, entrepreneurial, and innovative teammates from around the world, many from top companies like Instagram, Netflix, and Stripe, aiming to build a place where the most talented people want to work and do their best work.

What makes a strong candidate for this role?

A strong candidate has 8+ years in B2B marketing including 2-3 years in strategic pipeline or GTM roles, and experience leading full-funnel strategies at high-growth companies, especially startups scaling up.

ClassDojo

Communication platform for teachers and parents

About ClassDojo

ClassDojo enhances communication and collaboration in education by providing a platform for teachers, parents, and students to connect. The platform allows teachers to share updates, feedback, and classroom moments in real-time, fostering a more engaged educational environment. It primarily targets K-8 schools, with a strong presence in the U.S. and usage in 180 countries. ClassDojo operates on a freemium model, offering basic services for free while charging for premium features that improve communication and classroom management. This approach allows it to attract a large user base while generating revenue through subscriptions for enhanced functionalities. ClassDojo's goal is to create a supportive and collaborative educational experience for all stakeholders.

San Francisco, CaliforniaHeadquarters
2011Year Founded
$336.7MTotal Funding
SERIES_DCompany Stage
EducationIndustries
201-500Employees

Benefits

Remote Work Options
Flexible Work Hours

Risks

Competition from Meta and Roblox challenges ClassDojo's metaverse initiatives.
Freemium model may limit revenue growth if users don't convert to paid subscriptions.
Privacy concerns could arise as ClassDojo expands its digital footprint.

Differentiation

ClassDojo connects teachers, students, and parents, fostering a collaborative educational environment.
The platform's freemium model attracts a large user base with free basic services.
ClassDojo's global reach includes active usage in 95% of U.S. K-8 schools.

Upsides

ClassDojo's expansion into the metaverse aligns with trends in virtual reality education.
Increased focus on social-emotional learning enhances ClassDojo's platform appeal.
The rise of gamification in education boosts student engagement on ClassDojo.

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