ClassDojo

B2B Product Marketing & Demand Gen Lead

San Francisco, California, United States

ClassDojo Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
EdTech, Education, Consumer InternetIndustries

Requirements

Candidates should possess 8+ years of experience in B2B marketing, with at least 2–3 years in a strategic role owning pipeline or go-to-market outcomes, and a proven track record of generating and converting qualified leads. Experience in edtech SaaS or prosumer tools is a plus, along with experience building or optimizing early marketing infrastructure.

Responsibilities

The B2B Product Marketing & Demand Gen Lead will be responsible for building and leading a scalable district and school leader marketing strategy, shifting perception of ClassDojo, driving inbound and outbound campaigns, leading positioning and go-to-market strategy for new features, partnering with SDRs and AEs to enable high-converting outreach, designing integrated campaigns across various channels, collaborating with product and success teams, and helping scale successful initiatives by building systems and feedback loops.

Skills

Product Marketing
Demand Generation
Go-to-Market Strategy
Partnership Development
Cross-Functional Collaboration
Strategic Planning

ClassDojo

Communication platform for teachers and parents

About ClassDojo

ClassDojo enhances communication and collaboration in education by providing a platform for teachers, parents, and students to connect. The platform allows teachers to share updates, feedback, and classroom moments in real-time, fostering a more engaged educational environment. It primarily targets K-8 schools, with a strong presence in the U.S. and usage in 180 countries. ClassDojo operates on a freemium model, offering basic services for free while charging for premium features that improve communication and classroom management. This approach allows it to attract a large user base while generating revenue through subscriptions for enhanced functionalities. ClassDojo's goal is to create a supportive and collaborative educational experience for all stakeholders.

Key Metrics

San Francisco, CaliforniaHeadquarters
2011Year Founded
$336.7MTotal Funding
SERIES_DCompany Stage
EducationIndustries
201-500Employees

Benefits

Remote Work Options
Flexible Work Hours

Risks

Competition from Meta and Roblox challenges ClassDojo's metaverse initiatives.
Freemium model may limit revenue growth if users don't convert to paid subscriptions.
Privacy concerns could arise as ClassDojo expands its digital footprint.

Differentiation

ClassDojo connects teachers, students, and parents, fostering a collaborative educational environment.
The platform's freemium model attracts a large user base with free basic services.
ClassDojo's global reach includes active usage in 95% of U.S. K-8 schools.

Upsides

ClassDojo's expansion into the metaverse aligns with trends in virtual reality education.
Increased focus on social-emotional learning enhances ClassDojo's platform appeal.
The rise of gamification in education boosts student engagement on ClassDojo.

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