Programmatic Manager (Freelance)

Employment Type: Freelance (1099)

Estimated Commitment: Approximately 20 hours per week, with potential to increase to 30+ hours. Engagement Duration: Expected through September, with potential extension through year-end.

Position Overview

We are seeking a skilled Programmatic Manager to spearhead the strategy and execution of programmatic advertising campaigns. This role demands a deep understanding of the programmatic ecosystem, a data-centric methodology, and a commitment to optimizing campaign performance. The ideal candidate will implement programmatic best practices, foster collaboration across teams, and deliver outstanding results.

Requirements

• Hands-on keyboard experience managing programmatic campaigns across major Demand-Side Platforms (DSPs), including:
  • The Trade Desk (TTD)
  • DV360
  • Amazon DSP
• Strong analytical skills.
• Proficiency in measurement and optimization techniques.
• Ability to translate data into actionable insights.
• Passion for programmatic advertising.
• Ability to thrive in a fast-paced environment.
• Excellent collaboration skills.

Responsibilities

• Execute programmatic strategies, ensuring alignment with campaign objectives and Key Performance Indicators (KPIs).
• Implement programmatic best practices, including campaign setup, targeting, optimization, and reporting.
• Stay current with the latest programmatic trends, technologies, and best practices.
• Contribute to the evaluation of programmatic technology partners, such as DSPs (The Trade Desk, DV360, Amazon DSP), Supply-Side Platforms (SSPs), and data providers.
• Collaborate with the team to develop and implement a measurement framework for accurate performance assessment and Return on Investment (ROI) demonstration of programmatic campaigns.
• Work cross-functionally with media planning, creative, and analytics teams to ensure seamless integration of programmatic efforts.
• Build and maintain strong relationships with key programmatic partners, including publishers, data providers, and technology vendors.
• Identify and evaluate new programmatic opportunities and technologies to enhance campaign performance.
• Contribute to the development of strategic recommendations and performance reports.
• Manage campaign budgets effectively, ensuring optimal resource allocation.
• Drive continuous improvement in programmatic campaign performance through rigorous testing and optimization.
• Troubleshoot and resolve programmatic issues.

Company Information

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

Compensation & Logistics

• Anticipated Hourly Rate: $33.00/hr - $45.00/hr.
  • This rate is determined by various factors including skill set, experience depth, education, certifications, market benchmarks, scope of responsibility, market dynamics, geographic location, and state salary thresholds.
  • Pay ranges are subject to change based on specific market medians for similar jobs according to third-party salary benchmark surveys.
• Location: This role may be performed remotely in most U.S. states, with some exclusions.
• Immigration Sponsorship: This position is not eligible for immigration sponsorship.
• Employment Status: Contract, 1099 freelance role.

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