Product Marketing Manager, Assessments

Position Overview

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Khan Academy is a nonprofit organization dedicated to providing free, world-class education globally. Our platform offers high-quality supplemental learning content and practice for Pre-K through 12th grade and early college, with a focus on math and science. We aim to improve learning outcomes for students worldwide, particularly those in under-resourced communities.

Our Community

Khan Academy values diversity, equity, inclusion, and belonging. Our team comprises individuals from diverse backgrounds in education and technology. We believe that hiring great people from varied experiences strengthens our company and is essential to achieving our mission. We are committed to professional development and investing in our people.

The Role

Khan Academy is seeking a Product Marketing Manager to focus on its assessment offering. This role is for individuals passionate about education's power to create opportunity and skilled in market insights and messaging development. You will be instrumental in educating and persuading school districts to adopt our assessment solutions for monitoring and assessing student progress. The ideal candidate will have experience supporting sales teams, developing go-to-market plans, analyzing data, and collaborating with product development. Former educators who have transitioned to marketing are particularly encouraged to apply.

Key Responsibilities:

Market Landscape Analysis

• Conduct comprehensive market analysis to identify trends, challenges, and opportunities in the K-12 assessment landscape.
• Analyze competitors' value propositions and marketing plans.
• Collaborate with product and user research teams to conduct interviews and surveys with educators to understand their needs and preferences for assessment tools.
• Create and implement a robust system for gathering customer insights from market-facing teams (Sales, Success, Professional Learning).
• Deliver insights and implications from landscape analysis to product and sales teams to refine product messaging and marketing plans.

Messaging & Positioning

• Develop and refine clear, compelling messaging that articulates the unique value proposition of Khan Academy’s assessment offerings, ensuring alignment with the overall Khan Academy district offering.
• Utilize key customer and market insights to create tailored messaging for administrators and teachers.
• Collaborate with the product team to ensure messaging accurately reflects the latest product features and benefits.

Go-to-Market Strategy

• Create an ideal customer profile and develop a list of prospective customers, prioritizing districts that align with this profile.
• Create and execute a comprehensive go-to-market plan, including launch strategies and promotional campaigns tailored for school districts.
• Design and implement targeted promotional campaigns using channels such as email marketing, social media, webinars, and industry events to generate awareness and interest.
• Create engaging content, including blog posts, videos, and infographics, to support promotional efforts and educate potential customers on product benefits.
• Collaborate with cross-functional teams.